Casis Careers

Hiring the best talent for tech start ups

Services: Full Cycle Recruitment, Embedded Recruitment/ Fractional Recruitment, Talent Sourcing, Talent Mapping, Employer Brand 

Hired for multiple functions: Software engineers, marketing, sales, partnerships, PMs, HR.

Founder, Recruiter

ecommerce.jobs

A job board for ecommerce tech and dtc brands

Founder

Shopify

Ran the 8 Twitter accounts, including main handle.

- Led social strategy, content creation, and community management for Shopify’s main Twitter account, working cross-functionally with Performance Marketing, Employer Brand, PR, Legal, Product, and C-suite teams.

-Developed and launched product and brand campaigns, collaborating with high-profile brands like Meta, Wu-Tang Clan, Jeffree Star, and Taylor Swift.

-Created top-performing content leveraging copywriting, graphic design, and short-form video, consistently exceeding Engagement Rate and Impression benchmarks.

-Grew Shopify’s Twitter following by 40,000 followers in 3 months—an 800% increase compared to the previous year’s growth in the same period.

-Drove market-qualified leads for new merchants, customers, and job candidates, aligning social content with business goals.

-Worked with the Employer Brand team to attract top talent across engineering, design, and other key roles by showcasing Shopify’s culture and workplace experience.

Social Media Strategist

Corporate, GTM and technical recruitment.

— Recruited for GTM, technical, and marketing roles, hiring across engineering, sales, design, marketing, and corporate development functions.  

— Used unconventional sourcing methods to attract top talent, leveraging social media, community engagement, personalized outreach, and hosted events to draw candidates into the pipeline.  

— Maintained a data-driven approach, tracking key hiring metrics to optimize outreach strategies and improve conversion rates.  

— Achieved a high first-touch-to-hire conversion rate, consistently closing top candidates in short timeframes.  

— Played a key role in a high-volume hiring sprint, successfully hiring 100+ support team members within 3 months during a critical growth period.  

— Partnered closely with C-level leadership on corporate development hiring, ensuring alignment with long-term strategic goals.  

— Worked cross-functionally with People, Employer Brand, and Talent Ops teams to refine hiring processes, enhance the candidate experience, and drive scalable recruitment strategies.

Talent Acquisition, Recruiter

Helped to grow DTC brands on the platform

Customer Success

Undercurrent News

Board Member

Newton Media Group

This publishing house produces magazines and daily online content for the Insurance and
Intellectual Property industries.

Further developed my sales and marketing skills as well as building upon my
internal communication skills, coordinating advertising, marketing and editorial teams to
maximise subscription revenue.

● Monetised subscriptions from my second day.
● Oversaw launch of subscription pay wall and prelaunch marketing campaign.
● Outsold advertising executives for the year with subscription as a new revenue stream.
● Improved internal sales processes and communication between departments.

Subscription Sales Manager

NHST Media Group

* Sales Executive – 
I was headhunted for this role by the director of the seafood publication. 

* Team Lead EMEA
November 2010 – April 2011
I trained people in this role from cold calling, pitching and proposals to closing and
aftersales. I assisted the subscriptions manager in standardising procedures and cleared up
the incentive and bonus system as well as having the best overall performance on the team.
My duties also included handling key accounts and have closed deals worth 8000 –
£10,000+ with some of the Seafood industries key players including Findus (Young’s
seafood), Birds Eye, John West, Highliner, Princes and also Non-government organizations
such as WWF and Green Peace.

* Sales Manager APAC
April 2011 – October 2012
I was sent here to increase subscription revenue of the APAC region. I
hired people replicating standards I set for the EMEA team. Liaised on a regular basis
with the sales director to ensure targets and key performance indicators were met.
In this role I created and handled Asia Pacific key accounts as well as planning strategic
campaigns to develop new business in this region.

Notable achievements here:
● Built a team in Singapore from the ground up.
● Introduced the idea of IP tracking to reduce sharing of passwords that was
implemented across the entire NHST AS group.
● Had highest revenue from joining until I left for Singapore.
● Introduced multi-year subscriptions and group subscription concepts.

Business Development Manager - Asia Pacific and EMEA

Lloyd's List

Sold hardcopy subscriptions and digital access to Lloyd’s List – at the time the leading
shipping and maritime newspaper. I consistently exceeded my monthly target, reaching my
yearly target in October of 2008. Lloyds List is now online only.

Notable achievements here: Hit annual target in first 5 months.

Sales Executive

Hiring for Shopify Partners App Ecosystem, and Tech Unicorns 🦄

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