TAG|R

TAGR is an independent scaled down full-service market research agency focused on Customer Experience research across key verticals, delivered through mixed-mode approaches.

As the CEO, I formulate Customer Strategies solutions to increase customer loyalty, including the development of value propositions, brand narratives, and messaging. 

I develop methodologies including but not limited to customer journeys, touchpoint performance evaluation, closed-loop real-time reporting, immersions, and ethnography.

Co-Founder/CEO

Pavilion

Community-powered learning for high-growth leaders

Member

Ipsos

Ipsos is a multinational market research and consulting firm. The company delivers reliable information and a true understanding of Society, Markets, and People.

I was a Regional Account Service Lead for several global key client accounts: full end-to-end project management for clients, including questionnaire design, tab-spec design, and reporting. I provided clients with usage and attitude insights that enabled targeted brand-building campaigns to influence emotional connection and highlight product and service attributes.

I led multi-country projects for a broad range of clients: HP, IHG, Credit Suisse, Ferrari, Cigna, BEA, HSBC, and Expedia.

Loyalty and Behaviour

ORC International

Opinion Research Corporation is a demographic, health, and market research company. 

As a Senior Director, I implemented my leadership skills in change management and business transformation based on consumer insights. I developed a specialist unit for Customer and Employee Research and demonstrated the linkages between the two.
I was responsible for business development and key account management for quantitative projects, development and implementation of the first ORC Online community.

My key accounts/achievements in banking/insurance: JJVC, HP, Credit Suisse, Standard & Poor’s, Franklin Templeton, Nomura Group, Visa.

Senior Director

Cimigo

Cimigo is an independent research and consulting firm operating across the Asia Pacific region. 

As a Director of the company, I was responsible for regional Account Management, including RIM and Johnson & Johnson Vision Care. Business development for Casinos in Macau, including pre-opening of The Venetian Macau and naming research for The House of Dancing Water attraction at City of Dreams.

I developed real-time reporting mechanisms for online customer satisfaction.
My key clients in banking/insurance: Cigna International Expatriate Benefits, HSBC, Standard Chartered.

Director

Associate Director

GFK NOP

Associate director

Vandelay Industries LLC

Importing and exporting of: latex products; long matches. Reported to Kel Varnsen

Latex Salesman

Customer experience specialist/evangelist.
Trouble-shooter
Pattern-spotter
Enthusiast/realist/cynic/optimistic
TCB 24/7
Penske material
MBIT/WGAF

Have literally been around the world, talking to thousands of people about customer experience, what makes moments memorable, what makes them purr, and what makes them hulk-smash. 

I've interviewed on CATI, I've worked retail, I get amongst it.

Years of experience means I have great anticipation, but I always keep an open mind

Anyway, I'm not writing a book, so if you got this far, reach out and I'll tell you the rest.

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