Enviroscent, Inc.

Lead marketing, DTC, e-commerce, and new product innovation for omni-channel, private-equity backed non-toxic air freshener brands. Enviroscent (current focus). Scentsicles (successful exit 2022). Report to CEO.

Vice President Marketing

Jaipur Living

Digital transformation and marketing overhaul drove rapid, profitable 20%+ growth for lifestyle rug brand. Reported to CEO, served on senior leadership team, and built out marketing team.

Drove double-digit growth behind new digital campaigns and brand positioning.
Built repeat rate and new customer acquisition via innovation in digital | e-commerce | content | influencer | social | email | Salesforce.
Led internal creative / photo / video team and external agencies.
Broad channel scope of e-commerce, retail and B2B.
Built and managed department of 13 marketers.

Director of Brand and Digital Marketing

Traditional Medicinals, Inc.

Doubled sales via marketing overhaul for top seller of organic herbal tea.

Leader of marketing strategy, communications, brand team, and key innovation.
World-class digital metrics, including building social media from startup to nearly 2MM social followers and content from startup to nearly 1MM annual page views.
Authored brand positioning, objectives and strategies.
Led marketing strategy and communications planning and execution.
Led innovation projects from idea to shelf, including entering entirely new categories.
Managed and coached 3 marketers.

Marketing Director

Senior Brand Manager

The Coca-Cola Company

Grew sales across retail and foodservice to nearly $1B from ~$200M. 
Led brand team.
Led positioning refresh, advertising and communications campaigns, and packaging and flavor innovation.

Brand Manager, Gold Peak Tea

Re-launched brand, drove growth via communications and new flavor.

Associate Brand Manager, NESTEA

Brand Marketing Intern, POWERade

Holy Innocents' Episcopal School

Math Teacher, Soccer & Basketball Coach

Mill Springs Academy

Math Teacher

Bain & Company

Associate Consultant

Analytical, strategic, and collaborative marketing leader for entrepreneurial to billion-dollar brands.
 
•	Billion-dollar brand builder from The Coca-Cola Company, with broad and deep marketing experience.
•	Extensive channel background – DTC, e-commerce, mass, grocery, foodservice, natural, drug, home, B2B.
•	Track record of driving digital transformation and building brands and teams.

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Carl Henrickson's Linkedin Analytics

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