Smartly

Customer Success Manager

Dyson

Managed regional performance media strategy, supporting local teams across all media activity (ie. SEM, Paid Social, Programmatic, OLV, OTT). Developed regional Test & Learn process, and implemented data-driven solutions to enhance regional performance growth.

Digital Media Performance Manager, EMEA

Under Armour

Lead performance strategy for Paid Social & Display activations across DTC EMEA markets. Conducted comprehensive audits of account structures and enhanced performance through consolidation and the implementation of dynamic creative optimization

Digital Marketing Professional, EMEA

Knixwear

Expanded upon previous role by spearheading cross-channel testing, with a focus on incrementality of paid media across customer acquisition & retention.

Senior Growth Manager

Promoted to manage Knix's largest customer acquisition channel. Transitioned all activity internally and developed structure to drive incremental YOY improvements, while also championing testing initiatives to drive consistent improvements. Expanded digital acquisition strategy to include traditional media, through linear TV in multiple markets. As a result of my success in this role, I was able to hire & manage a direct employee to assist in an executional capacity.

Growth Manager

During this period I focused on launching and testing new media channels, with specialization in paid social and programmatic display. I managed all aspects of execution (ie. audiences, bidding, creative, budgets), while meeting organizational eComm metrics. Additionally I transitioned Google Ads from external agency to in-house.

Paid Acquisition Specialist

Dentsu Aegis Network

Promoted to manage digital buying strategy; I worked closely with vendor partners, and internal stakeholders to achieve client goals through the delivery of media KPIs. I lead a team of two coordinators, delegating deliverables while providing technical training and mentorship.

Digital Investment Planner

Working exclusively on the digital investment strategy for a major Canadian retail client; I managed digital campaign launches, programmatic performance optimizations and delivered campaign reporting.

Digital Investment Coordinator

Digital Advance Intern

Google

In part of Google’s Agency Development Program, I spent an immersive six weeks working alongside leaders in the digital marketplace at Google. During this time, I received individual mentorship, as well tactical, hands on training across Google's suite of tools for advertisers.

Agency Development Program

I am an seasoned digital marketer, with 7 years experience in media. I have a proven track record in both performance and brand strategy across agency, startup and large scale clients. Most recently I have made the transition to Customer Success, where I've leveraged my wealth of experience as a brand leader, to drive success for customers. 

Through my experience I have cultivated extensive proficiency in Paid Search, Paid Social, Display & Programmatic advertising tools with mastery in platforms such as Google Adwords, Meta Business Manager, Google Analytics & Adobe Analytics. Beyond my technical skills, I have a passion for people which guides how I operate within teams & leadership roles.

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