Miravia

- Define online and offline media strategy for brand marketing team according to objectives.
- Manage and optimize paid social channels to amplify on-site campaigns.
- Test new channels and ad formats to add to media mix.
- Analysis and optimisation of channels and to ensure brand targets are met and improved.
- Creative analysis and feedback to design team to improve key metrics on digital channels.
- Develop and pitch monetization packages to onboarded brands.
- Lead B2B online marketing strategy to attract new sellers to the platform.

Media Manager

- Delivered user acquisition targets through Google ads channels.
- Managed and optimised product feed attributes for all online marketing channels.
- Reviewed conversion tracking, audiences, and campaign structure to ensure optimal configuration.
- Developed creative strategy with design team to test ad variations.
- Shared data insights to different departments for promotions and campaign planning.
- Collaborated with other teams to improve processes that affected ppc channels.

Senior Google Ads Specialist 

Relevant Group

- Responsible to deliver clients business objectives through ppc campaigns.
- Managed e-com, lead gen and brand marketing accounts with up to 7 figure annual budgets.
- Worked with different kpis such as CPM, CPL, CPA, ROAS.
- Weekly/monthly reporting to clients and project management.
- Optimised product feeds through 3rd party tools like Channable to improve shopping campaigns.
- Resolved pixel events and measurement errors.
- Prepared new client proposals including strategy, media plans and campaign estimations.
- Coordinated tasks with SEO & Analytics teams.

Paid Media Consultant

GP Group

Digital Marketing Intern

Knowledge Pathways International Ltd

Digital Marketing Officer

Univesity of Essex

Digital Marketing & Social Media Frontrunner

Current role as a Media manager at Miravia, a new ecommerce marketplace. My main responsibilities are media mix planning for brand marketing and managing paid social channels. Additonally, I lead the B2B online marketing strategy to attract new sellers on the platform.

6+ years experience in media buying both in performance & brand marketing, including knowledge in planning offline channels (TV, OOH, Radio). 
Previous roles include in-house and agency in performance marketing, focusing on user acquisition.
Expertise in Google Ads, Meta Ads, TikTok Ads, Product feeds and GMC.
Bilingual level in English and Spanish.

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