Miravia

- Deliver new user acquisition according to business objectives through Google ads.
- Manage and optimise product feed attributes to maximize product coverage.
- Review conversion tracking, audiences, and campaign structure to ensure optimal configuration.
- Share data insights to different departments for campaign planning.
- Collaborate with departments to improve processes that affect marketing channels.
- Oversight of other ppc channels.

Senior Google Ads Specialist 

Relevant Group

- Set up and manage paid search (Google, Bing) and paid social (Meta, TikTok, Pinterest) campaigns according to marketing objectives.
- Experience managaing Ecom, Lead gen and Brand advertising accounts with up to 7 figure annual budgets.
- Comfortable working with different kpis such as CPM, CPL, CPA, ROAS.
- Weekly/monthly reporting to clients and project management.
- Set up and optimise feeds through 3rd party tools like Channable to improve shopping campaigns.
- Review pixel events and measurement errors.
- Prepare new clients proposals including strategy, media plans and campaign estimations.
- Coordinate tasks with SEO & Analytics teams.

Paid Media Consultant

GP Group

- Responsable for SEO optimisations for a fashion e-commerce.
- Designed wine labels and product mockups to display on website and brochures.
- Developed a social media ads strategy for launch of an e-commerce.

Digital Marketing Intern

Knowledge Pathways International Ltd

- Tracked web analytics and measured the performance of marketing campaigns.
- Optimised the website by reducing page load speed and improved user experience.
- Measured the impact of content distributed in social media channels.

Digital Marketing Officer

Univesity of Essex

- Managed social media channels with new content for students.
- Produced videos to promote the departments activities and the launch of new courses.

Digital Marketing & Social Media Frontrunner

Currently part of the User Growth team at Miravia with the objective of scaling new user acquisition through performance marketing channels. Main expertise is in Product feeds, GMC and Google Shopping.

Previous experience as a Paid Media Consultant in an agency for 4 years managing digital advertising accounts for big brands. Analitical and technical profile with complementary skills in tracking and data analysis.

Formo parte del equipo de User Growth en Miravia. Previa experiencia como consultor de Paid Media en una agencia por 4 años gestionando cuentas de grandes marcas y apoyando a conseguir sus objetivos. Perfil analítico y tecnico con habilidades complementarias en analitica, pixeles y feeds. Certificado en las plataformas publicitarias de Meta, TikTok, y Google.

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