aMORA

A aMORA é uma proptech inovadora que busca transformar a forma como os brasileiros compram imóveis. 

No meu papel como Analista de Growth, sou responsável pela criação, execução e otimização de estratégias de aquisição de leads, com foco em garantir o crescimento da base de leads e maximizar a geração de oportunidades de negócios.

- Desenvolvimento e execução de estratégias de mídia paga, utilizando plataformas como Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Twitter Ads e Taboola Ads para impulsionar a aquisição de leads de alta qualidade;
- Gestão integral do orçamento de mídia, com foco em otimizar o retorno sobre o investimento (ROI), alocando os recursos de forma estratégica entre os diversos canais de mídia paga;
- Criação de relatórios analíticos detalhados, monitorando a performance dos canais pagos e orgânicos, identificando as origens de leads e gerando insights valiosos para melhorar continuamente as campanhas;
- Implementação de testes A/B, visando otimizar campanhas, ajustar segmentações e garantir uma constante melhoria nos resultados e nas conversões;
- Desenvolvimento e execução da estratégia de SEO e blog, visando atrair tráfego qualificado para o site e aumentar a visibilidade orgânica da marca, impulsionando a captação de leads sem custos adicionais com mídia paga;
- Suporte estratégico para ações de social media e influenciadores, colaborando com as equipes de marketing para alinhar campanhas pagas e orgânicas, gerando maior engajamento e expansão de alcance.

Analista de Growth

NAAT.TECH

NAAT.Tech is a Mexican company specializing in multibiometric solutions to securely validate digital identity.

As a Growth Specialist, I work in the planning, execution, monitoring and optimization of inbound, outbound, email marketing, blog, SEO and media performance strategies for the demand generation and lead generation strategy for the Latin American and US market.
- Planning and development of paid media campaigns;
- Planning and development of A/B's tests;
- Creation of content for the blog;
- Website optimization in hardcode/Webflow for SEO improvements;
- Implementation of the ABM strategy.

Growth Specialist

Engoo

Engoo is the largest English language school in Japan, with a 100% online presence and a strong presence in several Asian and European countries.

As a Growth Analyst, I was responsible for planning, executing, monitoring and optimizing the media performance strategy for Brazil, Turkey, Russia, Spain, Italy and Arab markets.
- Development and execution of media performance A/B tests;
- Responsible for creating and developing dashboards with campaign results;

In addition, I assisted in the development and execution of SEO, inbound marketing, email marketing, lead nurturing and social media strategies.

Growth Analyst

Semantix

Semantix is ​​a reference company in Big Data, Analytics and Artificial Intelligence, developing innovative and disruptive solutions, as well as All-in-One Big Data platforms.

As a Growth Analyst, I was responsible for planning, executing, monitoring and optimizing inbound, outbound, email marketing, events, social media, SEO and media performance strategies for the bottom-up strategy, always focusing on generating leads. demand and lead generation.
- Development and execution of A/B tests;
- Implementation of the ABM strategy;
- Creation and execution of digital events;

Start You Up- Accelerator

Start You Up is a startup accelerator focused on developing innovative and scalable businesses.

As a Growth Analyst, I was responsible for the Media Performance area of ​​two companies (MultasBR and Timelinefy), with a focus on demand generation and lead generation.
- Planning, execution, monitoring and optimization of media performance strategy;
- Management of all campaign creation and implementation steps (tagging, specs, vehicle contact, implementation);
- Elaboration of the media plan and monitoring of the financial control of the campaigns;
- Monitoring, analysis and optimization of all performance campaigns;
- Carrying out the planning of new channels, media and innovation.

In addition, I assisted in the development and execution of SEO, inbound marketing, email marketing, lead nurturing and social media strategies.

Guiabolso

Guiabolso was one of the first Brazilian fintechs, initially acting as a financial organization tool and later becoming a banking correspondent that offered products and services from financial institutions and/or other partner institutions.

As a Media Planner, I was responsible for planning all Media Performance campaigns, focusing on demand generation and lead generation.
- Performed the midfield between the growth team and other stakeholders, whether internal (branding, PR, CRM, data science, product, creation) or external (agencies).
- Assisted in the planning and execution of actions from the media point of view, both in channels and segmentations.
- Demanded pieces, creatives, segmentation lists and reports for the creative, growth, data science and external agencies teams.

In addition, I was responsible for the brand's organic channels (app stores, blog and website).

Media Planner

Egali Intercâmbio

Egali Intercâmbio is the largest exchange agency in Latin America and is present, with its own stores, in all Brazilian states, adding up to more than 100 commercial offices in Brazil and worldwide.

As a Sales Consultant, I was responsible for prospecting and customer service:
- Customer service;
- Inbound & Outbound prospecting;
- Sales planning.

Sales Consultant

Decathlon Brasil

As Technical Seller 2, I was responsible for technical support in the Race session:
- Customer service;
- Receipt of Goods;
- Stock Management.

In addition to these tasks, I was the team leader and responsible for managing the following teams:
- Commercial Team (responsible for the store's commercial strategies);
- Events Team (responsible for all store events);
- Picking Team (responsible for receiving goods from the store).

Technical Seller 2

Decathlon is a French multinational, considered the largest sporting goods retailer in the world, with more than 1,500 stores in more than 70 countries.

As a Technical Sales Jr., I was responsible for the technical service in the Water (Swimming) session:
- Customer service;
- Receipt of Goods;
- Stock Management.

Technical Seller Jr.

Passionate about facing challenges and contributing to the success of innovative projects, I am a highly motivated professional committed to providing efficient solutions, combining technical skills with an entrepreneurial mindset. With a solid academic background and practical experience, I am a multidisciplinary professional with great knowledge in the areas of Growth & Marketing and who works directly with the creation, execution and analysis of lead generation and demand generation strategies.

Taplio

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