Fonoa

Indirect tax automation and compliance for the internet economy.

Business Development

HYPCCCYCL

#1 GTM Community. HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

Antler

Antler is a global early-stage investor. 3% acceptance rate for founders.

Helped numerous teams develop their GTM Strategy/Monetization before their final pitches to the investment committee, with a few successfully raising a seed round.

Entrepreneur in Residence

Nova

Digital LP management/compliance for fund managers.  

Stood up outbound sales process from 0-1 for YC backed startup, including, but not limited to:

Built over a dozen sales sequences through trial and error before landing on a single master sales sequence based on a specific trigger that landed over 25 outbound meetings with a $375,000 qualified pipeline.

Defined strategic narrative and messaging strategy. Created simple, problem-focused messaging for a highly complex product. 

Oversaw and led implementation and use of Outreach and Zoominfo. Importing and segmenting out the entire market into certain verticals by industry, AUM, headcount, geography, and more.

Worked closely with founder to test new verticals and use outbound as a way to get feedback on product hypotheses. 

Created positioning and messaging from scratch to break into a new vertical (Institutional asset managers- Hedge Funds and Private Equity).

SME on Zoominfo and Outreach.

YC '18

Business Development Lead/GTM Strategy (YC'18)

Gravy

Senior member of the SDR organization. Currently focused on helping revenue growth team source revenue from new channels (referrals and partnerships).

-100% of ramp quota. 30k closed MRR sourced in this period.
-Trained over 5 reps on our tech stack (Zoominfo, Salesloft, Salesforce)

Senior SDR, Team Lead

Senior SDR

Launchmetrics

Worked on the Global Demand Generation team focused on the Americas and Australia. In my role I owned the GTM strategy and execution for our Account-Based Marketing Strategic and mass outreach segments.

- Co-created an extensive account planning system to align multiple stakeholders (Account executives,  BDRs, brand marketing, and regional sales directors) for our strategic accounts. Internal project management for strategic accounts. Sourced an opportunity with Gucci USA, one of our top targets. 

- Handled all inbound lead qualification, discovery, follow-up. Managed roughly 10 demo requests per week. Created over $300,000 in qualified pipeline from demo requests

- Was one of the internal subject matter experts on Zoominfo, our data source for account insights and organizing our ICP by industry, geography, and size. Played a role in data hygiene project for salesforce. Importing/updating over 1,000 accounts.

- Tolerated high ambiguity being the 1st BDR in the English speaking market for a complex product suite serving multiple verticals.

Strategic Business Development - US, Australia, Canada

Quadax, Inc.

Empowering healthcare providers (hospitals and physician groups) to drive cost out of their revenue cycle through automation and real-time analytics.

Achieved 110% of quota for fiscal Q1 2021.

Generated qualified meetings with some of the largest health systems in the United States through knowledge of complex issues faced.

Sales Development Representative

Various Companies

Worked throughout my college years. When I was 19, I acquired my real estate license and worked with a real estate investor to acquire, rebuild, and sell a property in a transitioning area. The property was sold at a 3x increase in value. 

I then decided I wanted to pursue the fashion business; I met a designer/boutique owner during my time in real estate and started working at his store. During this time, I started working on my own designs and worked with a manufacturer in Colombia to create activewear t-shirts for men. I quickly learned how hard it can be to manage costs for a physical business when the product being designed is unique.

Sales, Real Estate, Fashion Industry

B2B SaaS GTM/Sales | T1D Advocate

🇺🇦 🇮🇱 

A multilingual generalist in the SaaS space. Thrive amid high ambiguity and complexity, Passionate about solving real business problems. Excellent at crafting and executing bespoke, 0-1 GTM strategies for complex industries (Finance/Healthcare). 

Lover of the humanities and technology believe they are complementary and co-exist gracefully. 

My writing: https://medium.com/@carlosdiaz_89559

Languages: English (Native), Italiano (Advanced)

Media Features: https://www.wsj.com/articles/what-robinhood-traders-need-to-know-about-taxes-11612521002

ENTP “Debater”
Gallup Strengths- Futuristic, Significance, Command, Competition, Context

*Thoughts are my own*

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Carlos Diaz Edwards's Linkedin Analytics

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