Zendesk

Responsible for lead and pipeline generation (focusing on 500+ employees companies) in Italy, Israel, Malta, Greece, Cyprus and Turkey.

Senior Marketing Manager, Italy and Mediterranean

Driving a consistent YoY 30%+ growth rate for Zendesk business in Italy, collaborating closely with the Go-to-Market team.
I am responsible for lead and pipeline generation in the Italian market, working closely with other country and regional leaders. I manage and coordinate several vendors, both Italians and international, for activities like in-person and online events, social selling, content syndication. I am the point of contact in Italy for Tech partners (such as AWS, Trustpilot, Shopify) and resellers. 

ACHIEVEMENTS:

2024 (YoY)
ROI (marketing contribution pipeline / budget) +13%
ARR Pipeline +20% 
Marketing-sourced bookings: +31%
Italy is one of the fastest growing markets in EMEA: +37%
Member of global Marketing Growth and Development steering committee:
- leading learning sessions for 500+ people Marketing org: Generative AI tools, Value Selling, Competition analysis
- updating new hires' onboarding content, with special focus on creating a shared language when communicating about marketing activities (marketing terms, metrics, roles...)
Extended Marketing lead on MED Countries (Malta, Greece, Turkey, Isreal, Cyprus)

2023 (YoY)
ROI (marketing contribution pipeline / budget) +39%
ARR Pipeline +22% 
2 Marketing innovation awards
Selected as Mentor for the Cultivate Mentorship Program

2022 (H2oH2)
ROI (marketing contribution pipeline / budget) +40%
ARR Pipeline +300%

Marketing Manager, Italy

Colazione a Wall Street

Shareholder and Marketing advisor

Università Bocconi

I am a mentor for the startups enrolled in Bocconi accelerator’s programs. I support them on marketing strategies and hiring of marketing roles

Mentor - B4i Bocconi for Innovation

I was part of the team in charge of increasing Bocconi University’s international brand awareness.

I took care of the design and launch of new marketing projects: collecting needs and insights, designing the project and defining its KPIs, choosing the suppliers and taking care of the project management until the launch. 
I also oversaw digital advertising strategy and campaigns to increase Bocconi's brand awareness and I managed Bocconi University's WeChat Original Account, dedicated to Chinese prospective students.

I shared my marketing and management skills with other departments when they needed to desing and launch new projects:
- 2020: The design and launch of the new Performance Management process and tools: I was part of the 20 people inter-functional task force in charge of the project
- 2020: The launch of the first official Merchandising collection and its ecommerce www.unibocconishop.it
- 2019: Reorganization of the advertising strategy targeting international prospective
students for BSc and MSc programs

Senior Content Marketing Specialist

Docsity

Managing marketing strategy and the Marketing and Voice of the Customer teams (20+ people)

Docsity is the one-stop choice for more than 15 million students around the world entering, studying at and exiting university.
They use Docsity for several reasons linked to learning:
- getting ready to graduation exams and admission tests
- preparing to specific exams
- deepen your knowledge about important subjects for your studies or your profession
- preparing to certifications and other professional tests
- keep learning the most modern subjects and skills also after university
- discover the best opportunities to study or continue your studies, in your country or abroad

Documents, videos, quizzes and other products and services are integrated to make studying much more effective.

We are a knowledge sharing ed-tech focused on supporting both who wants to learn and who wants to help others understand and learn, as students can profit from the content published by them.

Marketing Manager

AWAYTOMARS /

Nominated by Marketing Week (UK) one of the most disruptive brands of 2017, AWAYTOMARS is a collaborative fashion brand promoting design-thinking, co-creation, crowd-funding and profit-sharing. 

We are the brand for anyone who feel a gap in the fashion market, we are the brand for (and made by) the CO-CREATORS: all users interact together to come up with striking new fashion designs. The designs collecting the most interactions are then produced and sold on our e-commerce and stores around the world and the users involved in the creation process get royalties.

WHAT I AM LEARNED FROM IT
- SALES: How to intrigue C-Level executives and convince them to purchase your services
- DIGITAL MARKETING: Co-creation business model, B2C digital and social selling
- HR MANAGEMENT: Choosing the right people is the key

Co-Founder

CrowdFundMe

I managed the marketing, communication and partnership strategy of the Italian equity crowdfunding from the founding of the company until its IPO on the Italian AIM stock market in 2019, at a €13M+ valuation (ticker CFM.MI), making it the first italian Fintech startup to become public.

WHAT I LEARNED FROM IT:
- IPO: Being the first Italian fintech company to become public
- MARKETING: The storytelling that trills investors
- MANAGEMENT: Startup management 
- GROWTH HACKING: Find ways to grow faster than competitors richer than you

Marketing  & Growth Manager + IPO of the company

CNT Brasil

Coordinating VAD's marketing budget for 16 global IT brands (including Citrix, VMware, HP, Trend Micro, NetApp). Managing a team of up to 5 people.
Responsible of all activities of marketing process: from annual plan, to action realization and ROI computation.
Marketing actions realized: demand generation campaigns, sales incentive campaign, off- and online communication.

WHAT I LEARNED FROM IT
- MARKETING & SALES: They both need to be good, and at the same time
- MANAGEMENT: Quarterly budget and how to fit within it
- HR MANAGEMENT: Making your juniors the next seniors

Ortus

Direct collaboration since the definition of the business plan: business planning, creation of corporate identity, sales and marketing strategy. 
Responsibilities: demand generation, pricing, business and product development.

WHAT I LEARNED FROM IT
- MANAGEMENT: how to spot that your first startup is going to fail soon

Marketing

MCF Consultoria & Conhecimento

Consulting services for companies active in the luxury sector in Brazil and Latin America 
Organization of the internationalization process of company’s business, opening and managing contacts and relationships with non-Brazilian clients and partners

Business Developer

Currently growing the Italian market by 30% YoY for the global leader of AI-
powered CX SaaS, Zendesk. 

I have a strong expertise in EMEA and LATAM B2B tech marketing and led
marketing, comms and partnerships of the first Italian Fintech startup to IPO.

I collected B2C and B2B marketing achievements in fintech startups, tech companies and higher education institutions, with experiences in Europe and Brazil. I am especially good at positioning a brand as a top of mind and increasing its user market share, using digital and traditional channels, partnerships and anything else can be useful.

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