Facebook

- Design nested studies to identify performance levers and impact at multiple stages of consumer journey to adopt in future studies.
- Own portfolio of products in Facebook App and Messenger app managing go to market strategies resulting in achieving brand sentiment lift and product growth figures. 
- Collaborate with product managers to design and implement new tool features resulting in improved user experience for in-product promotion tool.
- Develop team-wide processes and SLA guidelines for working with cross-functional partners resulting in improved 360 team sentiment scores, error-free work, and improved performance across product marketing campaigns.
- Manage agency partners in developing SOW, SLAs, staffing and proactively identifying future team needs for agency to secure resources resulting in improved agency/team sentiment scores YoY.

Global Performance, Consumer Marketing

Semrush

- Led global marketing team to drive cross-channel growth in search, paid social, paid programmatic, and paid media efforts resulting in recording setting QoQ growth multiple times.
- Improved company's media mixed modeling to accurately identify performance through the development and adoption of various incrementality testing models.
- Collaborated with product stakeholders in the development of establishing yearly product goals and marketing plans designed to achieve new targets.
- Identified key markets and audiences for products to increase market saturation rates unlocking QoQ customer acquisition and revenue highs for multiple products.
- Collaborated with product stakeholders and cross-functional partners in development of new product messaging strategies and creative asset testing roadmap.
- Implemented team-wide processes and SLAs for marketing team to establish guidelines for teams working with cross-functional partners. 
- Developed new company-wide testing methodology for brand and product growth initiatives.

Digital Advertising Director, Head of Paid Traffic Agency

3Q Digital

- Audited and developed new social media strategies for key accounts resulting in 100% tier one and new client retention rate.
- Developed social platform playbooks, whitepapers, and processes for agency-wide adoption.
- Successfully pitched enterprise tier clients in collaboration with sales team resulting in 80% pitch to close rate while in role.
- Identified new social strategies to test and implement keeping clients at the forefront of tech and new solution adoption.
- Developed agency-wide testing methodologies including creative testing, nested studies, brand lift studies, and incrementality testing for agency-wide dissemination resulting in improved client retention rate and client scorecards.
- Managed remote team of digital experts executing across multiple channels.

Director of Social Strategy

- Developed yearly media strategies and managed teams to successfully deliver on target KPIs
- Managed brand strategies working in conjunction with all media efforts for clients to test brand and conversion lift incrementality studies to determine attribution measures
- Navigated complex client organizational structures with multiple business units and multiple divisions within business units to successfully grow the business

Associate Director

- Managed team of 20 digital marketing experts responsible for driving media performance for over 25 clients
- Worked with teams to develop quarterly and yearly strategies for all accounts
- Oversaw paid media efforts for search, social, display, video, and native
- Developed best practices and ongoing work flows across my teams

Account Lead

- Directly planned, managed, executed, and optimized digital campaigns across search, social, display, video, and native working with my team
- Handled all day to day client communication and reporting
- Developed quarterly digital strategies

Digital Marketing Senior Account Manager

BRAINtrust Marketing + Communications

- Oversaw all digital efforts for clients mainly in travel / tourism and restaurant industry
- Led a digital team of 15 
- Oversaw creative strategy and content development for paid and organic activations
- Managed strategic digital efforts for programmatic, SEM, SEO, paid/organic social, e-mail, and web development

Senior Digital Marketing Manager

MassMedia Corporate Communications

- Launched and led digital department overseeing all facets of digital marketing through proper staffing and SWOT analysis of agency’s digital footprint
- Led client strategies for all programmatic, paid/organic social, SEM, SEO, e-mail, and website design
- Oversaw the development of all digital creative material for websites and interactive media buys

Digital Media Manager

- Worked across multiple agency departments and client departments to successfully launch marketing initiatives
- Planned and managed yearly and quarterly media strategies for all accounts
- Managed all creative development for accounts from shot lists to trafficking media

Account Executive

- Developed digital marketing plans
- Managed digital media campaigns working in ad servers and publisher platforms
- Led digital marketing strategy and social media initiatives for all clients and the agency
- Strategically planned, executed and managed all social media initiatives (organic & paid) for all clients
- Managed all client websites with ongoing content updates and implementation of SEO strategies

Social Media Specialist

Terry Fator Inc.

- Managed all marketing and public relations activities for Terry Fator brand, Headliner and Entertainer at The Mirage Las Vegas
- Managed all paid media programs 
- Partnered with and directed multiple agencies to drive towards program goals to drive marketing and PR agencies
- Developed social media content strategies and managed all social channels
- Coordinated video shoots, photo shoots, interviews, and events

Marketing and Communications Coordinator

Justin Timberlake Shriners Hospitals for Children Open

Marketing and Sponsorship Sales Intern

Time Inc.

Advertising Sales Intern

Brand Strategy | Product Marketing | Digital Marketing Strategy

Experienced digital marketing expert with a focus in paid acquisition efforts. Demonstrated capabilities in growing startups, working with industry titans, and taking on the next challenge. Passionate about problem-solving, coffee, the great outdoors, and music.

Taplio

Carl Sanders's Linkedin Analytics

Carl Sanders

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