HubSpot

Head of Media Partnerships @ HubSpot Media Network 

I lead audience development through owned, earned and paid media strategy and implementation for My First Million, Marketing Against the Grain, The Hustle Daily Show, The Next Wave, Another Bite and The Science of Scaling podcasts.

Listener Acquisition Lead @ HubSpot Original Podcasts

I lead business development, recruitment and the talent lifecycle for the HubSpot Podcast Network, including creator partnerships and business partnerships with preferred vendors.

Creator Partnerships Manager @ HubSpot Creators

Clients included Online Marketing Made Easy, Goal Digger with Jenna Kutcher, Entrepreneurs on Fire, iDigress with Troy Sandidge, The Product Boss and more.

Community Manager @ HubSpot Podcast Network

Boulanger Initiative

Content Strategist

Senior Marketing Associate

Marketing Associate

Questrom School of Business, Boston University

Digital Marketing and Events Assistant 

Boston University - Metropolitan College

Graduate Assistant

Graduate Technical Assistant

Premiere Opera Company

Music Librarian

Connecting creators, amplifying stories, innovative partnerships and building audiences – that's where the magic happens for me. 🎙️

I'm currently leading media partnerships at HubSpot, where I've evolved from community management to audience development across some of the most innovative podcasts in the digital media landscape. From nurturing the HubSpot Podcast Network to strategically growing shows like My First Million and Goal Digger, I'm passionate about bridging creators with their ideal audiences.

My professional journey is all about turning listeners into communities and ideas into impact. Whether it's through targeted media strategies, creator partnerships, or innovative audience development techniques, I'm constantly exploring how we can make meaningful connections in the digital world. 

Let's chat about podcasting, media strategy, creator ecosystems, or just swap interesting audio stories! Always excited to connect with fellow media enthusiasts and innovative thinkers. 🚀

It's not every day you get to sit down for a conversation with the co-founder of a company with a $3.1B valuation.  

At Inbound this year, I sat down with Varun Anand for a our first live taping and experience for The Next Wave podcast. 

This is a particular full-circle moment for me, as I lead the launch of the podcast in 2024. Having the opportunity to step in as a host for our taping was nothing short of special. 

In the episode, Varun and I dive into some of the wild marketing stunts and creative brand moves that have shaped Clay, what it means to really invest in creativity, and why curiosity is at the center of how we build teams and products.

If you want a behind-the-scenes look at how Clay thinks about go-to-market, unconventional hiring, and weaving art into tech, check out the episode here: https://lnkd.in/eb73WuTf 

A huge thank you to Adam Biddlecombe, Melissa Braxton-Rasumoff, Emma Greenwald, Janelle Apaydin, Darren Clarke, Khaled Elsebai, HubSpot For Startups, and Clay for their support in bringing this episode and experience to life ⭐

Carly Baker

Leading Media Partnerships @ HubSpot Media Network | Building Partnerships To Expand Media Vertical Audiences

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