Substance Global

Amgen Corporate Affairs:
- General Medicine TA's: Heart + Bone
- Inflammation TA's: Asthma, Eczema, Psoriasis, Vasculitis, Biosimilars

Junior Account Director

Viant Technology

- Owns the full organic social media strategy, execution, and community management for all Viant and Adelphic brand accounts (LinkedIn, Instagram, Twitter, Facebook, YouTube)
-Responsible for daily content creation, ideation, posting, and reporting
-Have grown Viant-owned LinkedIn pages +38% YoY, Twitter pages 49% YoY, Instagram pages 30% YOY, Facebooks page 22% YoY, and YouTube page 20% YoY

Associate Director, Social Media

FCB Health

Social Media Supervisor

Senior Social Media Specialist

•	Responsible for leading two-way community management and social strategy efforts for EUCRISA and additional confidential medication (including EUCRISA’s Instagram launch and upcoming Facebook and Instagram launches for Confidential) 
•	Ensure all published content adheres to regulatory best practices and brand guidelines when partnering with account and creative teams to create and manage content development
•	Oversee social media monitoring, listening and reporting efforts including working with the analytics team to compile all social audits and reports, proactively identifying opportunities and competitive threats 
•	Manage all QAs, routes and channel template submissions, in addition to bug reporting direct to internal Facebook/Instagram teams to ensure compliance and continuity of brand story across all channels.
•	Mentor junior level members of the team and provide overall support to the Director of Social Media 
•	Support new business efforts by facilitating client facing social workshops and internal Vendor download project lunch and learns

Social Media Specialist

TAO Group

- Develop and execute social media strategy and social media editorial calendar for Vandal New York, Beauty & Essex NYC, The Stanton Social, Avra Madison Estiatorio and Chef Chris Santos'
- Produce content via curation and creation for all channels (Instagram, Twitter, Facebook, etc.) for above accounts
- Responding to social networking and online community questions on an daily for all channels, Open Table, TripAdvisor, Yelp, and internal Venga software
- Outreach for all positive and negative reviews, responsible for directing guests to proper personnel
- Liase with PR and media teams for social posting of applicable media hits in an effort to drive traffic to both social feeds and restaurant websites
- Plan and execute food/lifestyle influencer brunches, dinners, and events; coordinating partnerships, sponsorships and negotiating the exchange of photos and comps, while developing relationships for future engagements
- Analyze and decide on the ROI of influencer's appearance and social post from a property
- Tracks and manages social advertising budget 
- Monitors, analyzes and engages in social conversation via Hootsuite and Iconosquare
- Upkeep of all venue websites, responsible for ensuring all menus and photos are up to date, working with General Managers and events teams to do so
- Responsible for producing Instagram story and capturing in house photos for major events such as the Heidi Klum Halloween party, Republic Records VMA After Party at VANDAL, Us Weekly’s Most Stylish New Yorkers party at VANDAL, Avra Madison Grand Opening Party and The Stanton Social's 10+1 Anniversary Party, among others.

Digital Marketing + Community Manager

The Gramlist

Social Media Manager and Marketing Consultant (Freelance)

Kaye Scholer LLP

·	Daily media monitoring for firm mentions including use of Meltwater and Manzama, tagging, notifying lawyers of media placement and analyzing press coverage 
·	Editorialize media content, press releases, bylines, and events for posting to website, intranet and "daily" newsletter 
·	Draft pitches, research reporters and create media lists for backgrounders, article and thought leadership placement
·	Extend firms brand to social media platforms (Twitter, LinkedIn, etc.), draft content and engage key audiences
·	Build and keep track of excel document tracking all media placements, pitches and interviews
·	Track all past awards and rankings, and upcoming submissions for PR team on intranet
·	Draft firm and lawyer publication award submissions (Daily Journal, Law360, etc.)

Public Relations and Communications Coordinator

White & Case LLP

·	Responsible for executing Marketing & Business Development initiatives for Americas Banking and Americas Capital Markets groups.
·	Collect and submit closing questionnaires on strict deadlines for Americas Bank Finance and Americas Capital Markets League Table rankings, including Thomson Reuters, Bloomberg, Legal500, Capital IQ, and Deal Logic among others. 
·	Conduct company, client and industry research to assist with the production of pitches, proposals, respond to RPF's and further business development efforts. 
·	LinkedIn initiative liaison between the Communications team and Banking and Capital Market Partners
·	Update Partner biographies on the Internet and Intranet for the launch of the new White & Case website 
·	Assist Client Events Manager with events such as the Global Partner Conference, client cocktail parties, client appreciation events, cross practice and multi-client movie events, in-house seminars, new and outgoing associate events, and key client events, including full coordination, logistics, materials and follow up.
·	Work with Partners, Associates, our Creative and Data team to prepare turn around Client Alerts quickly and efficiently on a weekly basis. 
·	Assist other practice groups as necessary with event preparation and coordination. 
- Produce the America's Bank Finance and America's Capital Markets newsletter project for group distribution. 
·	Prepare email and hard copy firm wide mailing lists. 
·	Liaise with Creative Services team to create various White & Case client "who-knows-who" organization charts for Partner distribution.

Practice Development Coordinator

·	Responsible for executing Marketing & Business Development initiatives for Americas Banking and Americas Capital Markets groups
·	Collect and submit closing questionairres for Americas Bank Finance and Americas Capital Markets League Table rankings, including Thomson Reuters, Bloomberg and Legal500 among others.
·	Conduct company, client and industry research to assist with the production of pitches, proposals and further business development efforts. 
·	LinkedIn initiative liaison between the Communications team and Banking and Capital Market Partners.
·	Updates Partner biographies on the Internet and Intranet
·	Assist Client Events Manager with events such as the Global Partner Conference, client cocktail parties, client appreciation events, cross practice and multi-client movie events, in-house seminars, new and outgoing associate events, and key client events, including full coordination, logistics, materials and follow up.

Marketing Assistant

Philadelphia Phillies

I was the first line of communication for customers calling the Phillies; assisting with the purchase of Phillies tickets and events through PAC, birthday and anniversary packages, ticket reprints and any other customer service related issues or questions they may have. I worked a number of events such as the Philadelphia Phillies Men’s and Women’s Carpenter Cup baseball tournaments, the Philadelphia Phillies ALS Phestival; duties included checking in baseball players and scouts, selling program books, t-shirts and concessions, keeping game scores, answering attendees questions, directing guests around ballpark, assisting with the silent auction, as well as the set up and break down of both events. Additionally, I participated in the Phillies Phundamentals community outreach program; working with children at the Cohocksink recreation center.  I also attended marketing meetings throughout the summer and was able to get a behind the scenes look at advertising tactics and had the opportunity to share my ideas.

Ticketing Services Intern

Major League Baseball Advanced Media (MLB.com)

I was responsible for taking pictures of, and interviewing interesting fans and local celebrities at a number of Phillies games throughout the season. I was accountable for instagram-ing pictures taken throughout the game and sending them in “real time” to MLB.com with captions for use on various MLB.com social media accounts such as Facebook, Twitter, Tumblr and Cut4. I was responsible for uploading all videos post-game in the pressroom to MLB.com’s video database for use on MLB.com’s same social media accounts. I covered major events throughout the season such as Chase Utley’s first game back, Cole Hamel’s contract signing, the Phillies Phestival and portions of the Phillies alumni weekend.

Real Time Correspondent

Magna Legal Services

I made cold calls to sell Magna’s services to various law firms throughout the country and set up appointments for their sales assistants. I put together marketing folders and goodie bags for sales assistants to give to clients. I became proficient in updating data in Reporter Base and ACT as well as researched ways that Magna could better utilize social media as a networking source.

With over 8 years of experience in social media, digital marketing, and business development, Carly is a Junior Account Director at Substance Global, a leading creative communications agency. She manages the corporate affairs of Amgen, a biotechnology company, across various therapeutic areas, such as heart, bone, inflammation, and biosimilars. She is responsible for developing and executing strategic and engaging campaigns that drive awareness, education, and advocacy for Amgen's products and services.

Carly has a proven track record of growing and optimizing the online presence and reputation of various brands and organizations in the healthcare, ad tech, food and beverage, legal, and sports industries. She has successfully increased the followers, engagement, and reach of Viant Technology, a software company, and FCB Health, a healthcare advertising agency, on multiple social media platforms, such as LinkedIn, Instagram, Twitter, Facebook, and YouTube. She has also created and curated original and compelling content for her own food-based Instagram account, "@talkfoodietome_", which showcases her passion and expertise in travel, lifestyle, and F+B. Carly is skilled in social media best practices, marketing communications, social networking, and content creation. She holds a Bachelor of Arts in Public Relations/Advertising from Penn State University and a certification in Foundations of Digital Marketing and E-commerce from Coursera

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Carly Lipkin's Linkedin Analytics

Carly Lipkin

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