Planful

Driving and executing multi-channel creative programs across the EMEA region, including demand generation activities and collateral, ABM tactics and field sales engagement.  

Planful is on a mission to help businesses organise and share financial data to drive accurate, faster planning and decision-making with its pioneering financial performance management cloud software.

Senior Demand Generation Manager

Demand Generation Manager 

Eseye

At Eseye, I oversaw all aspects of global inbound and outbound demand generation, both strategically and operationally, to achieve lead, pipeline, and revenue goals that supported the company’s growth plans. I collaborated with the marketing team to plan, develop, and deliver high-performing multi-channel campaigns across each stage of the customer lifecycle.

Demand Generation Manager

Mind Tools

Led the US marketing strategy, focusing on strategic demand generation by creating engaging content across various channels to drive lead generation, lead nurturing, and pipeline acceleration.

Field Marketing Manager - USA

Executed the strategy and implementation of lifecycle marketing programs, managing end-to-end campaigns at key conversion, retention, and loyalty touchpoints, including campaign ideation, creation, deployment, testing, optimisation, analysis, and reporting.

Marketing Lifecycle Manager

The role focused on driving B2B lead generation and increased customer engagement through a content-based approach, across all channels.

Corporate Marketing Lead

AJW Group

Responsible for planning, developing, and delivering both external and internal communications online and offline, as well as overseeing the group’s global advertising strategies and tracking media spend. Collaborating closely with the company’s global PR agency, the role focused on content generation and delivery, while also providing recommendations for multi-channel marketing communication opportunities based on business needs.

Communications Manager (FTC)

Planet

Developed and implemented the group-level B2B marketing strategy for an international FinTech company specializing in tax refunds, multi-currency payments, credit card processing, and point-of-sale technologies, serving 150,000 retail partners across 34 countries. The role focused on driving customer acquisition, retention, and brand awareness by promoting core services and broader value propositions, utilizing the full marketing mix, and managing multiple external agency partners.

Group Marketing Manager (FTC)

St John Ambulance

I developed and implemented multi-channel B2B campaigns nationwide across the training and ambulance services sectors, targeting regional areas to boost customer acquisition and increase order values from existing customers.

Campaign Marketing Manager

Just Group plc

Upon promotion, I took responsibility for the marketing budget of two affinity partnerships, overseeing the full delivery and management of marketing campaigns across print, online, and digital channels.

Campaign Manager

I executed affinity marketing communications throughout the funnel, to support the achievement of partner business goals.

Senior Marketing Executive

Vent-Axia Ltd

Developed copy for internal and external communications, managed the company website, coordinated third-party service providers (PR, media, and distribution agencies), implemented and managed social media platforms, and organised and delivered worldwide exhibitions.

Marketing Communications Executive

H&T Group plc

Developed and implemented national integrated marketing campaigns including Press, Radio and Television to drive engagement and awareness for 110 retail outlets within the UK.

Marketing Assistant

HJP Chartered Financial Planners

Providing administrative and new business support to two IFAs, including submission of pension and investment business and commission reconciliation.

Consultant Support

Demand Generation Manager | Growth Marketer | B2B SaaS | Campaigns | ABM

Senior marketing professional with a passion for creating effective multi-channel demand generation and brand awareness campaigns that deliver qualified leads and drive pipeline. 

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