Venture Further Events

As Founder and CEO of Venture Further Events, I’m proud to lead a lean, agile team producing high-impact experiences for clients across industries. We deliver top-tier production and are experts in experiential event design.

Over the past 13+ years, I’ve grown the agency from a boutique operation into a trusted partner for top VCs, emerging startups, and mission-driven brands—overseeing end-to-end production across live, virtual, and hybrid formats. From summits and launch events to brand activations and immersive experiences, we specialize in seamless, strategy-driven programs that reflect each client’s unique ethos and goals.

Key Responsibilities:
*Executive oversight of all client projects, ensuring creative and logistical excellence.
*Management of cross-functional teams (event ops, production, design, and client services).
*Development of strategic event plans aligned with client goals and brand narratives.
*Hands-on leadership from concept through execution and post-event analysis.
*Budget management, vendor negotiation, and operational logistics.
*Collaboration with marketing, sales, and communications teams to integrate events into broader campaigns.

Founder & CEO

TechCrunch

As the interim Director of Events at TechCrunch I was responsible for organizing, mobilizing, and leading the event team, event participants, internal stakeholders, and administrators for the successful execution of each TechCrunch event.
*Lead the event operations team, managing a team of five ops and account managers through the production of hybrid TechCrunch owned and operated events, online partner events, and weekly TechCrunch Live webinars.
*Acted as the liaison between event ops and the executive team, leading weekly reporting and steering meetings.
*Supervised the production process of each event, ensuring that all aspects of the event were executed within budget and on time according to the production schedule.
*Coordinated with and supported the sales and marketing team to ensure all aspects of the events were delivered as contracted/advertised.
*Oversaw requests from the editorial and production teams to ensure on-stage needs were met within budget.
*Served as the gatekeeper to event expenses, keeping to the established budgets.
*Ensured all events were staffed appropriately, hired contractors and vendors where necessary
*Monitored and mentored the account management team to ensure all pre-event, on-site, and post-event deliverables were being completed.
*Onsite lead for the operations and sales team while ensuring all timelines, plans, policies, and budgets were adhered to.
*Delivered post-event analysis and data to senior internal stakeholders.

Interim Director of Events

First Round Capital

Throughout my tenure at First Round, I provided high-level executive support to multiple General Partners and Principals, managing their demanding professional and personal calendars, complex travel logistics, and day-to-day operations. Navigating ever-changing priorities, I ensured seamless scheduling, optimized time management, and facilitated smooth coordination across teams, investors, and portfolio companies. My ability to anticipate needs, troubleshoot challenges, and maintain efficiency in a high-pressure environment was critical to supporting the firm’s leadership.

In addition to my role as an Executive Assistant, I oversaw the West Coast office operations, managing multiple office moves and buildouts to support the firm’s rapid growth. I handled day-to-day operations to ensure a productive and efficient workspace, not only for the internal Investment Team but also for the many Portfolio Companies we incubated, providing Founders with the resources and support needed to thrive.

Oversaw both internal and external events from concept to execution, leading initiatives that brought together Founders, investors, and industry tech leaders. Spearheaded strategic event programming to foster portfolio connections, drive engagement, and strengthen the firm’s network within the tech ecosystem.

Executive Assistant, Event Manager, Office Manager

April Severson Events

Supported the CEO & Founder in producing unique and high-impact events for corporate, nonprofit, and private clients. Managed all aspects of event production from concept to execution, including creative development, strategic planning, venue coordination, budget oversight, vendor procurement, contract negotiation, and on-site execution. Ensured seamless event experiences by aligning logistics with client objectives and delivering exceptional results.

Event Producer

Mashery

Executive Assistant
Supported the CEO & Co-Founder during the high-intensity early stages of the startup, ensuring seamless operations and strategic support during its foundational growth. Managed high-priority initiatives, streamlined executive workflows, and oversaw daily operations to enable the company’s rapid expansion and the successful buildout of the Executive team.

Event Management
Led the planning and execution of strategic field marketing events, driving brand awareness, audience engagement, and business growth through impactful activations.

Executive Assistant and Event Manager

20+ years of experience producing events of all types, sizes and locations around the globe!

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