Edelman

Led brand strategy and communications across the U.S., U.S. Hispanic, and Latin America, helping brands shape perception, build trust, and stay culturally relevant. Specialized in earned media, influencer marketing, crisis management, and executive positioning, delivering high-impact, multi-channel campaigns. Partnered with C-suite leaders and senior stakeholders to drive reputation management, audience engagement, and business growth. Deep expertise in Food & Beverage, Technology, Education, Retail, and Energy, with a strong focus on storytelling, media relations, and brand transformation.

Vice President, Brand Practice

Mercadi Consulting

Provided marketing consulting services with a focus on marketing strategy, brand management, marketing communications, social media, demand generation, and direct-to-consumer (DTC) marketing. Led strategic initiatives for clients in cruises, small kitchen appliances, consumer packaged goods (CPG), retail, and education, driving brand growth and market expansion.

Vice President, Marketing

World Fuel Services

Led corporate marketing, brand portfolio strategy, digital marketing strategy, PR, investor communications, trade shows, B2B global events strategy, and M&A communications, ensuring alignment with C-suite strategic goals. Managed crisis communications and media relations. Led team of specialists, including digital marketers, content writers, graphic designer, presentation specialist and event managers.

Global Director, Marketing & Communications

Spectrum Brands, Inc

Senior Marketing Executive overseeing Brand, Digital, Market Research, and Creative Services teams for a portfolio of small kitchen appliance brands, including George Foreman and Black & Decker. Led a 23-person team, including six direct reports, managing brand strategy, digital marketing, consumer insights, creative development, and go-to-market execution.

Senior Director of Marketing USA and Canada

Shell

Senior regional position, reporting to Global head of Brand in Singapore.  Led Marketing in Latin America over +6K Shell gas stations, including all Fuels brands and Convenience Stores, Retail Visual Identity and Market Research. Total team of 19 reports. +$18B in Sales, $16M Marketing budget. Expatriated in Brazil for three years, Dominican Republic for six months.

Brand & Communications Head Latin America (Retail)

Colgate-Palmolive

Product Manager, U.S. Toothbrush New Products +$40M in Sales, +$9M budget, managed one Associate Product Manager

Brand Manager - USA

Mondelēz International

Nabisco Biscuit Company, Associate Brand Manager on Chips Ahoy!  2nd largest cookie brand in the US. In 1996, did Summer internship and was offered full time job

Assistant Brand Manager - USA

Procter & Gamble

Financial Analyst of brands. Global finance experience

Department Manager Financial Analysis

🌟Strategic Marketing Leader: 15+ Years, Fortune 100 Impact 🌟

Driving B2B/B2C campaigns across global markets, I partner with C-suite executives to launch and transform brands. Multilingual, multicultural leader with proven success in Technology, Retail, Health, Energy, Food, and Consumer Packaged Goods (CPG) sectors. My career spans both in-house and agency settings, providing a well-rounded perspective on marketing strategies.

Expertise: Full-cycle marketing strategy, brand development, brand and corporate communications, and high-performance team leadership.

Ready to accelerate your marketing vision.


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