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Carole Boutet's Linkedin Analytics

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CMO specializing in B2B marketing, I help companies create effective strategies, attract new customers, and strengthen their brand image. I implement strategies focused on the real needs of prospects and customers. Every marketing action is designed to meet their expectations and create value at every stage of the buying journey. I believe the best marketing is the one that first serves the customer’s interests, helping them solve concrete problems. I have extensive experience with complex products in technical environments. Working on tech solutions has honed my ability to simplify technical concepts and turn them into impactful messages. What I do for and with you: ✔ B2B Marketing Strategy: Developing and implementing comprehensive strategies. ✔ Team Management: Coaching-oriented marketing team management, collaboration with sales teams, and overseeing agencies and freelancers. ✔ Acquisition and Retention: Optimizing acquisition channels and building long-term customer relationships. ✔ Content Marketing: Developing content strategies tailored to the buying journey. ✔ Data-Driven Marketing: Analyzing marketing performance and adjusting based on KPIs. ✔ Budget Management: Optimizing resources and marketing investments to maximize ROI. ✔ CRM and Marketing Automation: Process optimization, tool selection, and overseeing technical implementations. To learn more: https://hail-poultry-2ff.notion.site/EN-Carole-Boutet-B2B-Marketing-Freelancer-11afc7b661b380d08629da8d34564b2f?pvs=4 To schedule an appointment: https://cal.com/caroleboutet/discovery-session

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