Paramētā S.A.S.

• Lead the change management and digital transformation strategy for the different projects implemented by Parameta in Latin America.
• Promote the knowledge, understanding and adoption of new and modified tools, processes and roles in each of the projects implemented with our clients.
• Understand the impact of change on the different target groups, in order to develop appropriate communication plans, training, support plans and resistance to change actions.
• Knowledge and application of Prosci's ADKAR methodology to implement change management strategies.
• Implement digital tools to ensure the adoption of the change by each of the stakeholders involved in the projects.
• Support the fulfillment of the OKRs by customer through the change management strategy.
• Project's execution under agile methodologies

Change Manager

Blu Logistics International

• Lead the omnichannel marketing strategy for the company and its subsidiaries.
• Consolidate the market information system for taking commercial decisions and developing new businesses.
• Unify the internal communication channels between the different subsidiaries in order to centralize the operation guidelines from the headquarters.
• Funnel conversion KPIs compliance

REGIONAL MARKETING MANAGER

Multiplika S.A.S.- Titan Plaza Shopping Mall

• Lead the omnichannel marketing, communications and customer experience strategy of the mall for its different target audiences.
• Manage the annual marketing budget.
• Comply with the established annual visitors and customer satisfaction indicators.
• Lead and articulate teamwork with advertising, media, digital and market research agencies to meet marketing objectives.

MARKETING DIRECTOR

Verbatim Americas, LLC-Mitsubishi Chemical Holdings

• Design and execute the marketing and communication plans for the different product lines in Colombia, Ecuador and Central America; as well as opening new distributors for lighting lines and water purification systems. 
• Consolidate and update the market information system to identify business opportunities into the region.

MARKETING MANAGER LAR NORTH

Nokia

BRAND VISIBILITY COORDINATOR

MARKETING ANALYST-ELECTRICAL MARKETS DIVISION

Advertising and Marketing professional, specialized in Strategic Marketing and broad experience developing and implementing strategies at a local and regional scope in national and multinational companies in sectors such as Technology, Retail, International Logistics and Industry.

Expertise in digital transformation processes, growth marketing, 360 ° marketing strategies, customer and user experience, market analysis, branding, agile methodologies and business analytics. Likewise, knowledge in marketing automation tools, e-mail marketing, content marketing, social media management, SEO-SEM, CMS and analytics; SalesForce and data visualization and analytics programs such as R and Power BI.

Responsible for  budgets management, P&L and OKR’s


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