Carolina D'Souza's Linkedin Analytics

Most people think personal branding is about being seen. But visibility without clarity is just noise. I’m Carolina, and I help founders, senior professionals, and purpose-led brands shape how they’re seen, understood, and remembered, especially in moments of transition, reinvention, or growth. For the longest time, I believed I had a personal brand. I spent 14 years as a journalist covering lifestyle and news, followed by nearly seven years leading PR and communications for a Dubai Government entity. I built teams, ran campaigns, handled crises, and trusted my work would speak for itself. Then the world shifted. In the thick of Covid, I stepped into consultancy. I introduced myself on a call and said, “Hi, I’m Carolina.” The voice on the other end replied: “Carolina… from where?” That moment stuck. It made me realize that reputation doesn’t build itself. We owe it to ourselves to define the story before someone else does it for us. So, as a re-introduction: I’m a storyteller at heart, and an advisor by choice, working at the intersection of strategy, positioning, and storytelling. Since 2020, I’ve led brand strategy and storytelling projects across healthcare, finance, retail, and social impact. I’ve worked with people and brands in moments of clarity, chaos, and everything in between. Here’s what I’ve learned: your brand should feel like second skin. Aligned with purpose. Built on authenticity. How I support clients: 👉 Personal Branding Advisory For founders, senior professionals, and those in transition. 👉 Brand & Messaging Strategy Strategic positioning, narrative development, and storytelling for organizations. 👉 Publishing & Legacy Narratives Concept-to-copy support for editorial-style projects, founder-led books, and brand storytelling assets. In addition, I design and deliver bespoke workshops on: 👉 Aligning employees’ personal brands as company ambassadors and advocates 👉 Writing your own personal brand strategy 👉 Storytelling and content strategy for founders and corporate teams I’m also the creator of #BeyondCubicles, a LinkedIn storytelling series inspired by my leap from corporate to consulting. I’ve featured the journeys of 50+ professionals who stepped out of the 9-to-5 to build something of their own. (All stories are unpaid.) If you’re ready to shape your brand to build credibility and reputation, let’s connect. With light and kindness, Carolina 💫