Caroline Davies's Linkedin Analytics

A multichannel shopper and category expert with the ability to cut through vast amounts of data from a multitude of sources and put together coherent and succinct summaries that get right to the heart of the issue. I pride myself on being able to translate the numbers into recommendations and action for my stakeholders within any FMCG business. Please look at the recommendations that clients have written. Expert on Shopper Segmentation, using attitudinal and behavioural data to segment buyers. Segmentation can then integrated into continuous data sources from Kantar, enabling us to map the shopper along the path to purchase through the linking of usage and purchase data. Experienced in using loyalty card data, working from DunnHumby and SIPS platforms, advising clients on which reports to buy, then turning the data into clear presentations to understand it fully and get value from the data purchased. Integration of ad hoc qual/quant project findings into your continuous data to answer the business questions that drive your brand strategy. Provision of data and insights, specialising in FMCG markets in Grocery and On Trade channels. Manufacturer experience, working within Impulse categories both at United Biscuits, and Coca Cola Enterprises, also completed a 3 year contract working within Pepsi's European BI team, responsible for the transition of agencies amongst other projects. Retailer experience, working within Somerfield/Kwik Save Insights team in Bristol. Agency side experience through IRI, working with Heinz and Unilever European Insights, and more latterly as the Insights Director for IRi/Circana's New Business and Client Development teams, working across a range of clients and categories - from sausages to weight loss products, from VMS to vegetarian meal solutions, from savoury pastry to babycare. Specialties: Advanced expertise in Discover, Nitro, Advisor, Answers & GTC (Nielsen), Powerview data analysis software, use of Infoscan, Temple and Unify (Circana) Courses: Leadership Skills, Influencing Skills, Presentation Skills, Advanced Selling, Facilitiation