-Create engaging blog content and marketing materials for clients across industries, including e-commerce (B2B and D2C), home services, and beauty
-Plan and produce SEO-driven content to improve brand visibility and audience engagement
-Write newsletters and other marketing collateral to support client communications and retention efforts

Selected clients include Studio Franco, Real Thread, Riki Loves Riki

Copywriter & Content Marketer

GreenHouse Agency

-Developed data-driven content marketing strategies using inbound methodology to attract, engage, and nurture target audiences while building topical authority in competitive financial services search markets
-Executed quarterly client content strategies by writing long-form content on a monthly basis and leveraging AI tools for further optimization 
-Implemented SEO best practices, including topic clusters, pillar pages, and zero-click/AI search strategies
-Wrote and optimized copy for paid campaigns, email marketing, and website redesign projects

Digital Marketing Copywriter

University of the People

Marketing Copywriter

-Developed impactful copy for various channels, including email, SMS, push, landing pages, and chatbot
-Created content for various audiences with a global and culturally sensitive approach
-Optimized content by crafting compelling copy and conducting A/B testing
-Facilitated cross-functional collaboration to create email funnels, user journeys, and single communications

Email Marketing Content Writer

Qeepsake

-Crafted copy for multiple touchpoints, including email, social media, and company blog
-Helped build new Qeepsake blog up to 4k views a month
-Reported to Senior Brand Strategist with campaign concepts
-Coordinated with Graphic Designer to plan and execute monthly editorial calendar content

Copywriter

Statusphere

-Created email pitch sequences to send to leads through HubSpot
-Collaborated with sales team to understand and effectively address client pain points
-Utilized various channels to source appropriate brand contacts
-Promoted to Senior Sales Copywriter after maintaining highest client conversion rate for 7 consecutive months

Senior Sales Copywriter

Sales Copywriter

Winter Park Chamber of Commerce

-Curated social media content to post on behalf of the chamber and its members
-Gathered UGC from community members, designed social graphics, and wrote engaging copy
-Spearheaded the Relaunch Winter Park social media marketing initiative

Social Media Coordinator

Her Campus Media

Chapter Advisor

Her Campus at UCF

Social Media Director

Contributing Writer

Copywriting Intern

CollegeFashionista

Social Media Fellow

My focus is on crafting messaging that captures attention and forms genuine connections. 💌

With 5+ years of experience, I specialize in developing strategic communication that guides customers through every stage of their journey – from first interaction to long-term retention.

My background in copywriting and content strategy has enabled me to shape high-impact, multi-channel campaigns that drive engagement, strengthen relationships, and build brand loyalty.

Taplio

Caroline H.'s Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Caroline H.'s Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Caroline H.'s Linkedin Analytics