University of the People

Marketing Copywriter

-Developed impactful copy for various channels, including email, SMS, push, landing pages, and chatbot
-Created content for various audiences with a global and culturally sensitive approach
-Optimized content by crafting compelling copy and conducting A/B testing
-Collaborated with other departments to create email funnels, user journeys, and single communications

Email Marketing Content Writer

Freelance Copywriter

Qeepsake

-Crafted copy for multiple touchpoints, including email, social media, and company blog
-Reported to Senior Brand Strategist with campaign concepts
-Coordinated with Graphic Designer to plan and execute monthly editorial calendar content

Copywriter

Statusphere

-Created email pitch sequences to send to leads through HubSpot
-Collaborated with sales team to understand and effectively address client pain points
-Utilized various channels to source appropriate brand contacts
-Promoted to Senior Sales Copywriter after maintaining highest client conversion rate for 7 months

Senior Sales Copywriter

Sales Copywriter

Winter Park Chamber of Commerce

-Curated social media content to post on behalf of the chamber and its members
-Gathered UGC from community members, designed social graphics, and wrote engaging copy
-Spearheaded the Relaunch Winter Park social media marketing initiative

Social Media Coordinator

Her Campus Media

Chapter Advisor

Her Campus at UCF

Social Media Director

Contributing Writer

Copywriting Intern

CollegeFashionista

Social Media Fellow

OneDigital Health and Benefits

Audit Reconciliation Assistant 

I'm a copywriter and content marketer with over four years of experience. 

My strength is crafting messaging that inspires action and aligns with a brand's mission, values, and goals. I’ve developed skills in content strategy, SEO blogging, UX writing, and email marketing.

Taplio

Caroline Herman's Linkedin Analytics

Caroline Herman

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Caroline Herman

Want to drive more opportunities from LinkedIn?

Caroline Herman's Linkedin Analytics