Grupo Ageas Portugal

> Product Development (Investment products)
> Product Launch 
> Cross-Functional collaboration 
> Lifecycle management 
> Regulatory Compliance

Offer Design & Product Management

Assaí Atacadista

> Managed non-food and food private brands throughout their lifecycle. 
> Conducted customer research and monitored market trends to inform branding decisions.
> Led rebranding to boost brand awareness and support expansion.
> Managed partnerships and activations for increased brand awareness.
> Developed and executed content strategy.
> Oversaw budget and provided performance reports.
> Led cross-functional teams, coordinating branding, institutional, and financial activities.

Marketing Coordinator

> Lead the development of non-food and food private brands throughout their lifecycle.  
> Collaborated with cross-functional teams for successful product launches, regularly reporting and analyzing category performance.
> Conducted ongoing analysis, identifying key opportunities and challenges.
> Oversaw brand content development, ensuring consistency with brand values in marketing materials.

Marketing Consultant 

> Coordinated grand opening events for 64 stores across 21 Brazilian states.
> Managed financial spreadsheets, ensuring effective budget control and alignment with financial goals.
> Contributed to cross-functional marketing research for innovative solutions in new markets.
> Assisted in developing Assaí’s Partnership strategy, fostering enduring relationships with key partners.

Senior Marketing Analyst

Caixa Seguradora

> Led sales channel flow project in the health division, coordinating cross-functional teams.
> Implemented and monitored B2B sales and marketing KPIs.
> Supported customer segmentation and executed actions to boost sales conversions.
> Presented progress and results reports to keep stakeholders informed.

Marketing Analyst

AuPairWorld

International experience in Munich, Germany (10 months) and California, United States (6 months).
Developed intercultural communication, adaptability, and quick problem-solving skills.

Au Pair

DIA Group

> Oversaw institutional brand presence on digital channels.
> Produced and distributed B2B communication materials for franchisees.
> Monitored product performance, identifying sales opportunities.
> Generated insights for market understanding, competition analysis, and trend analysis.

Sherwin-Williams

> Developed and launched of products in the spray paint category, leader in the segment.
> Tracked KPIs for monthly reports.
> Managed communication agency relationships.
> Monitored budget for projects.
> Organized fairs and events.

Marketing Intern

Kopenhagen e Chocolates Brasil Cacau (Grupo CRM)

> Implemented brand loyalty program.
> Developed new products and communication materials.
> Prospected partnerships and created endomarketing campaigns.
> Supported online and offline campaigns.
> Worked with communication agencies.

Marketing Assistant

Itaú Unibanco

Support to the bank branch managers with  bank account and credit card subjects.

Technical Support Agent

As a passionate Marketing/Product Professional, I thrive on driving business growth through innovative strategies. My expertise lies in: 
• Product Management
• Market Research 
• Customer-Centric Approach
• Financial Analysis
• Data Analysis
• Agile Methodologies
• Technical Documentation 
• Project Management

Taplio

Caroline Barbosa's Linkedin Analytics

Caroline Barbosa

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