DIA Design Guild

Leading UX research to optimize content strategy, define UX strategies, and develop sustainable UX programs.

User Research | Led the design and execution of user research for 2023 apprentice program to inform program goals and service design. Developed mixed method qualitative research plans, ran market research, facilitated moderated interviews, and presented insights to stakeholders for program enhancement.

Project Manager and Content Strategist for DIA’s website redesign project - developed new content, oversaw task management, and supported our cross functional team to ensure effective communication and project execution.

UX Strategist & Research Lead

IAC - Information Architecture Conference

Achieved significant increases in social media followers and engagement rates. Developed and implemented social media strategies aligned with organizational goals. Created and curated engaging content, managed community engagement, analyzed data, collaborated with stakeholders, and formed partnerships to amplify brand reach.

Social Media Communications Manager

UX Cake

Podcast strategist ensuring high-quality content, managing distribution, coordinating promotion through social media, and collaborating to target new demographics.

Producer

Strategic UX Leader™ Coaching & Development

Collaborating closely with the founder (Leigh Allen Arredondo) to develop program and digital marketing strategies for UX Strategic Leader programs and workshops. Created, maintained, and analyzed participant journeys and experiences of the program to inform business strategy and user-informed program development.

UX Strategist

Serenity Collective

Led the design and execution of discovery and evaluative user research used to develop client facing websites and features. Research was summarized into actionable insights for designers to create user informed product changes. 

Sourced participants based on extensive persona psychographic analysis, and led both the design and facilitation of both moderated and unmoderated studies. Research plans were always aligned with business objectives.

Developed user and stakeholder journeys for the analysis and development of better on-going research practices, such as improving participant sourcing techniques, qualitative analysis, and information architecture practices.

UX Researcher & Content Strategist

Shanti Project

Managed program databases, CRM, and grant funding. Streamlined data acquisition, HR operations, and payroll analysis. Secured multiple grants for program funding.

· Database Management | Managed program database, CRM, and data acquisition. Made sure that the data acquisition processes matched the requirements of necessary grants for program funding, as well as the needs of our users and my colleagues.

· Operations & HR | Maintained HR & Employee files. Inputting and analyzing data for company wide payroll. Developed staff training for program CRM database and effective data acquisition processes.

· Program Funding | Developed grant proposals, generated reports, and worked closely with program staff to ensure that grant objectives were met. As a result, our nonprofit received multiple grants to support with program funding (including San Francisco Legacy Business Grant).

Ops Coordinator & Programs Data Specialist 

Streamlined data processes, supported community growth, and managed impactful events. Coordinated emergency volunteer program during COVID crisis, providing practical support to at-risk individuals.

· Data Optimization | Developed streamlined processes for easier data input and more targeted data output, saving time and energy for my team. This allowed us to invest more resources back into our community and support colleagues in their work, ultimately maximizing our impact.

· Community Development | Collaborated closely with mental health advocates, health care professionals, and community activists to support their direct-service work. Through active listening and analysis of themes, I advocated for the needs of others and devised effective solutions to address them, fostering community growth and well-being.

· Event Management | Successfully managed the design, publicity, and logistics of events, retreats, and support groups for the San Francisco HIV+ community. Developed compelling content for newsletters, marketing materials, and client communications, effectively promoting engagement and participation.

· CERV Program | Played a key role in coordinating the CERV program, matching over 400 emergency volunteers with at-risk older adults during the height of the COVID crisis. Provided both one-time and ongoing practical support to over 1,300 individuals, ensuring their safety and well-being during challenging times.

Programs Coordinator & Data Specialist

Currently on hiatus. Below are some of my past side projects:

· Design | Publicity, branding, and marketing material design for small companies, events, and organizations. 

· Education | Workshop development, art education program management, and guest lecturing at educational institutions. 

· Fine Art Commissions | Collaborating with clients to create custom illustrations, paintings, and mixed media.

Artist | Designer

Academy of Art University

Empowered clients with financial guidance and support for college funding. Managed diverse student portfolios, optimizing processes and improving the overall client experience.

·  Financial Empowerment | Empowered clients by educating and guiding them through complex college funding options. Provided expert guidance and advice to students and parents, fostering a deeper understanding of the various financial aid options available to support their educational endeavors.

·  Portfolio Management | Managed a diverse portfolio of students throughout the financial aid process, ensuring efficient and accurate handling of their applications and documentation in accordance with FAFSA guidelines. Proactively reviewed and assessed the application and financial aid process, consistently seeking areas for improvement to enhance the overall client experience. Through my suggestions and implementation of actionable solutions, I streamlined processes and maximized efficiency.

Financial Aid Counselor

Good Eggs

· Event Coordination | As Community Ambassador, I facilitated the logistics of local pop-up markets, tastings, and other grassroots marketing events in the Bay Area community.

Grassroots Marketing & Brand Ambassador

C.E.D.A.R (Center for Education, Diversity, and Reconciliation)

Managed operations and administration of the Azusa Renaissance Summer Program, optimizing support for teachers and student success. Developed valuable resources for future staff, facilitated communication with stakeholders, and provided support to volunteers and teachers.

· Program Operations and Administration | Successfully managed daily operations and administrative aspects of the Azusa Renaissance Summer Program, ensuring optimal support for teachers and student success. Oversaw camp logistics, streamlined administrative functions, and implemented effective strategies to enhance program operations.

· Resource Development | Developed a comprehensive employee/program handbook and an in-depth position manual, providing valuable resources for future seasonal administrative staff. Facilitated seamless transitions and clear delegation of responsibilities.

· Communication and Stakeholder Engagement | Effectively communicated with parents and department stakeholders, addressing inquiries and concerns to facilitate program setup and maintain productive relationships.

· Volunteer and Teacher Support | Managed a team of volunteers and provided ongoing support to teachers, fostering a positive learning environment. Streamlined administrative processes to improve efficiency and effectiveness.

Arts Program Administrative Director

UX Strategist at DIA Design Guild with over 10 years of experience in managing stakeholders, optimizing content strategy, and developing sustainable programs. 

I work to empower teams and businesses by enhancing their program and service offerings through effective human-centered strategies and research methodologies.

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