Kalia Lab

Senior Social Media Manager

YGO GmbH

At the helm of all social media channels, I strategically elevated brand and product awareness within the travel industry while targeting Generation Y to book convenient travel packages. 

My focus was on devising the content strategy for Instagram, both organically and through Performance Marketing. Prioritizing 9/16 video formats, we swiftly executed and rigorously tested content to identify and amplify the best performers. My forte lies in being a versatile Social Media Professional - adept as a strategist, creator, data analyst, and enthusiastic about continuous testing. Over the course of 9 months, I cultivated a loyal Instagram community from 0 to 10k followers and facilitated collaborations with prominent brands such as Urlaubspiraten and many others.

GetSteps

As a Team Lead, I spearheaded all initiatives related to Social Media Management, Organic Engagement, and Influencer Relations within the Health Industry. 

My expertise lies in crafting tailored Social Media Content Strategies, resulting in the creation of on-brand campaigns and the establishment of a loyal community from scratch, garnering over 14K followers on Instagram with a limited budget. With a keen focus on generating revenue and enhancing brand awareness, I developed and executed successful Influencer Strategies. Moreover, I effectively managed Brand Partnerships to expand reach, with the most fruitful collaborations boosting follower count by 20%. Additionally, I meticulously prepared KPI Reports for Instagram, Pinterest, TikTok, and Facebook, with Pinterest organic traffic peaking at 1.8 million impressions per month.

Senior Social Media Manager 

Social Media Marketing & Community Manager

earthTV network GmbH

I oversaw content production and curation, managed schedules, and conducted analytics and reporting. Additionally, I managed the editing of video content and produced a TV filler show for an Australian TV channel. I also provided training on the content management platform LIVE CLOUD.

Social Media & Content Manager

I took charge of overseeing all earthTV social media channels, strategically focusing on advancing business development goals within the broadcasting industry. 

This involved managing organic content across platforms, crafting content aimed at an international audience, generating reports to analyze trends for valuable insights, actively engaging with and managing the community across all social media channels, and acquiring and nurturing business partnerships to foster growth.

Junior Social Media Manager

Things for Good UG (haftungsbeschränkt)

I spearheaded website, newsletter, and social media management efforts, focusing on elevating brand and product visibility in the women's health industry. 

My responsibilities encompassed website creation and upkeep, newsletter production, setting social media goals, organizing photoshoots, curating content tailored to a niche audience, analyzing trends for actionable insights, engaging with the community across all social platforms, and acquiring and managing business partnership.

Social Media Manager

ARD - Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der BRD

Reporter and editor for the EinsPlus television programs LEBEN! and in.puncto. Conducted research, produced interviews, reports, and live shows.

Creative Producer

University of Music Karlsruhe

Served as editor-in-chief for the pop music department at Institut Lernradio. In charge of planning and managing the weekly editorial conferences, finalizing music selections, and providing feedback on the radio programs.

Student Assistant

Radio Regenbogen

Interned as a reporter in a fast-paced newsroom environment, conducting interviews, gathering vox pops, and producing news reports.

Intern

Social Media & Influencer Relations @ Kalia Lab

Driven by a passion for social media strategy, I bring over 8 years of expertise in building successful channels from scratch for startups, tailored to effectively engage their intended audience. 

My core competencies lie in crafting innovative (video) formats, creating compelling content, structured storytelling, defining and executing company brand guidelines, building engaging communities, forging strategic brand partnerships, and making data-driven decisions informed by comprehensive KPI analysis.

My dedication resonates particularly with Instagram and TikTok, platforms where I excel in crafting educational, inspirational, and relatable (fast) content with an authentic, yet meticulously on-brand aesthetic. I thrive on the challenge of transforming (USP-)concepts into engaging content that leaves a lasting impact.

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