Stanley 1913

Creative Sample Coordinator 

Current client projects include: copywriting & editing for webpages, e-mail campaigns, blogs, white papers, and press releases.
Past client projects include: branding, logo design, & website development; SEO implementation; social media management

Writer, Editor, Marketing Strategist

Heartwood Nature Programs

Summer Camp Counselor

Accolade, Inc.

-Lead projects using Agile methodology: Lead scoping & kickoffs; create timelines; build
& track in Asana; identify & remove blocks; lead check-ins & retrospectives
-Projects include: solutions launch, content & design team productions; sales decks; webinars, social & PR campaigns, events; 
-Managed graphic designers & resource allocation
-Developed & implemented new workflows for corporate brand & creative team processes; reduced turnaround times & improved collaboration
-Managed 600 project requests in FY23; Affected by company layoffs

Manager, Marketing PMO

Project Manager for 80-member Marketing team. Manage requests and delegate work; scope projects & create timelines; manage and train team on our platform Asana; identify & remove roadblocks; lead team sprints, kickoffs, and retrospectives; create reporting dashboards for team & resource management. 

Managed >500 requests and >3,000 tasks in FY22, amidst 2 M&A's and a company rebrand

Accolade is a personalized health and benefits solution that dramatically improves the experience, outcomes and cost of healthcare for employers, health plans and their members. With a unique blend of compassionate advisors, clinical experts and intelligent technologies,  we engage individuals and families in their health, establish trust, and influence their decisions at every stage of care.

Sr Specialist, Marketing PMO

Global Relay

Global Relay is the leading provider of compliance archiving and messaging, supervision, eDiscovery, and analytics.

I supported creation and execution of key business development strategies and marketing campaigns to drive lead generation and build thought leadership. Notably, I coordinated the launch of our inaugural Executive Business Center, a central meeting place for industry forums and client workshops, and the product launch of the first compliant messaging platform.

I collaborated with business development team and senior leadership to:
- Create, execute and monitor e-mail campaigns, blog posts, press releases, webpages;
- Assist with marketing literature development including client-facing documents like data sheets, white papers, brochures, case studies; 
- Assist in the design and content of Global Relay's website and maintenance;
- Assist with the curation of Global Relay’s digital properties such as social media and blogs;
- Assist with the editing and stylizing of written materials including training materials and
sales proposals like presentations;
-Plan Chicago office's inaugural client-facing seminars in our Executive Briefing Center, where our senior leadership hosts educational industry events & workshops
-Coordinate, organize, and ensure success of Global Relay’s participation in events both externally such as sponsorships, panels, & trade shows;
- Assist with Global Relay's internal communication, training, and education on our services
and competitive positioning;

Business and Marketing Coordinator

L2TMedia

Research write, and publish blog posts and webpages for various clients using SEO practices. 
Edit according to company's content stylebook and specific industry compliance guides. Research industry topics: brands, news, and trends. Write informative and engaging marketing content while implementing targeted SEO keywords, anchor links, meta tags, and call-to-actions. Publish through WordPress on deadlines.

Freelance Content Writer

Luxury Garage Sale

•Write detailed item descriptions of high-end designer goods, including clothes, shoes, handbags, jewelry, and accessories, for the online product listings at this booming local start-up. 
•Create enticing and informative copy while following strict style handbook guidelines. 
•Due to our implementation of creative copy, in 3 weeks my writing helped the website experience: 17% increase in traffic from organic search; 91% increase in impressions and 153% increase in clicks for Chanel brand items; 113% increase in impressions and 112% increase in clicks for Christian Louboutin brand items; and 108% increase in impressions and 59% increase in clicks for Louis Vuitton.
•Received recognition as writer with highest total impact on sales by items written by me, and in top tier of attributed items with most online views.
•Research and gather information on products and designers, such as retail price and collection season. 
•Meticulously inspect each piece for quality assurance and create detailed condition report. 
•Authenticate items and ensure they meet company standards. 
•Contribute innovative recommendations to streamline and improve procedures.
•Meet high-volume daily goals. 

•Filled in for the fast-paced Customer Care Associate role, replying clearly to various inquires of all pieces in our inventory to help facilitate the purchasing process. Quickly investigate and problem-solve any issues with shipping or other departments and appease disgruntled consumers. Due to my excellent performance, I was asked to train the new associate. I then took what I learned in this role back to the Copy team and implemented optimizations that would improve on efficiency and sales.

•Assisted as needed with modeling for photo shoots for social media posts and e-newsletters under the direction of Photography Art Director and various photographers.

Associate Fashion Copywriter

Real Equity Management

•I wrote content for Brookside, a multi-location luxury property, social media accounts (Facebook, Twitter, Instagram, Pinterest) as well as interacted with residents and prospective residents to build and maintain relationships and brand loyalty. 
•Scheduled and tracked posts through marketing automation platform, HootSuite.
•Assessed site analytics via SimplyMeasured and strategized way to increase engagement. 
•Created and met goals for online growth. 
•Monitored competitors, which were well-behind our numbers in followers.
•Met with local businesses to propose and plan partnerships and cross-promotional deals to improve PR. 
•Assisted with marketing plans such as writing online real estate ad copy and proofreading graphic designer's work. 
•Planned promotional contests and ran community events.

Social Media Intern

Project manager, writer, and strategic communications specialist experienced working with marketing, business development, creative, and product teams. 

I've held a series of dynamic roles at high-growth entrepreneurial companies within various sectors of tech, including SaaS, healthcare tech, designer apparel, eCommerce, and digital agencies.

Highly self-motivated, I put my creativity and passion to use at fast-paced companies. I am recognized for my incredible attention to detail while maintaining view of the big picture, and my ability to identify & implement workflow efficiencies. I am able to dive in independently, pick up new topics quickly, and enable evolving companies to grow their brand.

A proud graduate of the world's first and country's #1 Journalism School (RTDNA), the foundation of my marketing skills stem from my studies in strategic communications, journalism ethics, and creative design. The renowned U of Missouri's highly-competitive program drilled me in the importance of authenticity, accuracy, and objectivity that is needed to create impactful communication pieces.

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