Vireo Research - Customer Research Consulting and Workshops

I ask smart questions to challenge customer assumptions and find creative customer solutions for small-medium brands and organizations. 

I founded Vireo in 2009 and I'm on a mission to democratize the market research thinking and customer research skills and strategies that corporations leverage all the time. 

Past Clients Include: Google, Metrolinx, AB InBev, Greenshield Canada, Plan Canada, Scotiabank, Tangerine, Papa Johns, Canada Goose, YouthReach, United Way, County of Simcoe, Maple Leaf Foods, McDonald's Canada, Topper's Pizza

Market Research Consultant, Data Strategist & Founder

The Bright Tree

Welcome to ✨🌳The Bright Tree🌳✨ a weekly email and community for adults who are reconciling their neurodivergent childhood. Why don't you come sit a while?

Founder & Your Childhood Best Friend

We Keep Bees

🐝 This is a small project currently, designed to connect bees and people through employee engagement and sustainability programs. We're changing the world by connecting bees and people. Our current clients include Staley Black and Decker who sponsor a hive, receive video content we shoot and send to engage staff and promote their sustainability programs.🐝

Co-Founder & Head of Engagement

The Sharing Place Food Bank

Board Director

Georgian College

Teaching post-grad students about tech advances and the role of different technologies for different research methods, as well as how technology has shifted our culture and human behaviours, and expanded the capabilities of researchers.

Instructor, New Research Technology, Post-Graduate Market Research Course

Youthography

Youthography was a full-service research agency dedicated exclusively to youth and youth issues. My work included:
📊 Leading, designing and managing qualitative and quantitative research projects from proposal to report
📊 Client service and management of long-term research planning
📊 Consulting to provide strategy and insight for clients and other departments
📊 Focus group moderation and online research community management
📊 Quant analysis and table production using Excel and SPSS
📊 Writing and Managing Ping, Youthography's national syndicated trends report and Omni, Canada's only youth omnibus study
📊 Marketing, business development and RFP responses

Clients included: Teletoon, Government of Ontario, Rogers, Fido, West49, Canadian Tire

Manager, Research & Strategy

Corbin Partners

CorbinPartners is a boutique market research agency, with a speciality practice in branding, copyright and trademark issues.
📊  Leading and designing qualitative and quantitative research projects from proposal to report
📊 Consulted to provide strategy and insight for clients
📊 Focus group moderation and community management
📊 Quant analysis using Excel and SPSS
📊 Manager of BrandAudit, a bi-annual brand tracking study
📊 Marketing, business development and RFP responses

Clients included: Victoria's Secret, Ferrero Group, Competition Bureau of Canada, Kraft

Research Manager

Town Shoes and The Shoe Company

Town Shoes and The Shoe Company are one of Canada's largest shoe retailers focusing on providing excellent client service and fashion forward shoes and accessories.
📊 Data analytics, business analysis, reporting
📊 Managing and executing research and operations projects
📊 Writing and editing the weekly newsletter on performance, retail and fashion trends

Business Strategy Analyst

With over 20 years of experience as a market researcher and data strategist. I fill and explore the customer information and data gaps for small-medium brands and businesses so they can make smarter, faster, stronger marketing decisions.

Taplio

Caroline Wilson's Linkedin Analytics

Caroline Wilson

Want to drive more opportunities from LinkedIn?

Taplio

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Caroline Wilson

Want to drive more opportunities from LinkedIn?

Caroline Wilson's Linkedin Analytics