EXTE

Account Manager, Client Success Midwest

Dumbstruck, Inc.

Senior Director, Customer Success

Director, Customer Success

Marpipe

- Marpipe is a creative testing SaaS company
- Managed a global book of business of 30+ customers across a variety of verticals including Financial Services, Beauty, Fitness, Apparel, Retail, B2B, and Agency Partnerships
- Led onboarding, product adoption, strategy, renewals, upsells, and customer data across all product offerings
- Maintained relationships with key client stakeholders and strategic partners creating value through quarterly business reviews

Senior Customer Success Manager

- Marpipe's First Client Services Manager
- Managed customer relationships to understand their goals and success criteria. Translated those goals into strategies to beat customer KPIs by up to 300% and share in accountability of customer success  
- Provided customers implementation timelines to track success over time
- Collaborated with key internal teams to develop sales, marketing, and customer resources to increase the product knowledge base and provide insights 
- Advised on platform best practices and helped customers run multivariate creative testing across static display ads and dynamic video ads

Client Services Manager

Paradowski Creative

Media Planner

Resolute Digital

- Managed client media plans, execution, and reporting for
Telecommunication, Commodities, Health Care, Agriculture, and
Recruiting media campaigns with a total budget of 5 million dollars
- Led the Request for Proposal process and communicated with
publishers/vendors to obtain information about their products
- Resourced creative for digital and e-commerce
- Assisted in developing brand objectives based on consumer research
and provided a recommendation to client based on research

Associate Paid Planning and Buying

- Conducted media research and competitive analysis to support the
development of media objectives
- Worked with Creative team on ad development to ensure creative is
delivered to spec and supports media strategy
- Drew critical analysis from data and made specific
recommendations to optimize and improve campaign performance

Junior Associate Paid Planning and Buying

Sage Style Boutique

- Contributed to a profitable and customer-centric environment 
- Supported total boutique operations, facilitated product flow, and applied sales skills to increase revenue

Sales Associate

- Collaborated with other interns in an agency setting to produce cross-channel advertising recommendations for Marriott and Build-A-Bear Workshop
- Evaluated media partners based on pricing models, product offerings, added value opportunities and historical ROAS performance
- Formed omnichannel recommendations including the following media tactics: Gmail, Google Universal App Campaign, Google Ad Words, Facebook Lead Generation, Gmail + HTML 5, Programmatic Video
- Combined creative thinking with research to develop innovative strategies to ensure campaigns reached their target audiences effectively and achieved their KPIs

Media Strategist Intern

Royal Properties

- Oversaw the leasing and marketing of four 100-unit properties in Illinois and Texas
- Planned print advertising and digital content strategy for local markets
- Led weekly marketing strategy calls with the staff of all four properties
- Generated new resident leads and personally leased over 30 units
- Reviewed leasing data in property software for accuracy and conducted file audits on 1,072 leases and completed weekly leasing status reports

Corporate Marketing Intern

Hello! My name is Caroline.

To me, being a CSM is about turning customers into advocates one day at a time through connection, curiosity, active listening, and empathy! 

If you want to learn more about what I do send me a DM!

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