Impala Studios

Impala Studios is a global development studio that creates, publishes and maintains its own mobile applications to make people's everyday life easier. 

Impala as a leading European-based publisher, deeply cares about its user and delivers best-in-class applications through advanced technology and unique, customizable content.

As senior marketing manager, I am focused on interesting product discovery journeys and consumer insights tactics to strategically deliver the right solution, at the right time to the target we want to reach. 

My mission at Impala is to craft, leade and execute innovative go-to-market strategies that drive growth for our products.

Senior Marketing Manager

ByteDance

Improve Content Quality and style: content quality evaluation and labeling for machine learning models to improve content performance. Push the optimization of recommendation strategy and analysis;

Developing and implementing content and channel strategies, analyzing customer journeys, and coordinating with relevant stakeholders. 

High Quality Operation: select high quality content on the platform working on brand perception, retention rates and user feedback. Identify content trends that need to be addressed and communicate findings to the appropriate stakeholders;

Effectively identify problems and issues by performing relevant research using the appropriate tools & provide feedback to management regarding necessary changes and updates (policies, content quality, retention and product issues);

Digital Content Strategy Leader

Agrosmart

Global brand and product manager, multichannel digital marketing projects lead - scope, ideation and execution;

Demonstrate and educate new customers, agencies, third parties and influencers on how to use our products and technologies (tailored solutions);

Overall success of content operation - creator ecosystem, campaign designing, planning and execution (generating value);

Digital sales campaigns (promotion, product, repositioning, engagement, brand reputation, co-branding, cross-selling);

Supporting the sales department to close deals through a consistent and segmented planning of lead nutrition management.

Global Marketing Manager

Story Productions Brazil

Digital projects consulting for national and international players such as BBC, Meta, Instagram and Discovery Channel;

Customer portfolio management, collaborating with cross functional partners to craft and execute marketing/media strategies for regional and global players (several business segments such as tech, agribusiness, education, media, consultancy, food & beverage and finance);

Coordination of the general production of the programs carried out together with partners, agencies and SMB : from the initial script to the marketing campaigns (including ROI);

Management of technical, artistic and operational teams involved in the production of creative projects (cinema, TV, advertising).

Brand Partnerships and production manager

Schedule

Events coordination and trade marketing for 3 branches;

Marketing strategies to promote digital generation and new proposals for the sales team (including content generation management);

Responsible for market insights and research, media training and PR (brand image, crises and positioning);

Responsible for the loyalty /recommendation program for special clients (B2B/B2C);

Staff training (customer management and support) -  material preparation such as online classes and presentations.

Marketing and communications manager

Globo

Soap Opera and feature film producer for several multimedia products broadcasted internationally.

Multimedia producer

Cogna Educação

Coordination of the advertising agency, advisory and communication providers in all demands (360 marketing planning and execution strategies)

Training, production of events and national conventions

Support to Anhanguera/Kroton brand management

Coordination of marketing campaigns, as well as promotional and corporate activities, from the briefing to the analysis of the final results 

Media check, approval of advertising pieces with national placement

Production of brand guides, POS and production of communication materials for 180 branches

Support to the Commercial Trade team - lead generation

Marketing and communications analyst

Bosch Brasil

Branding and trade marketing intern for Blaupunkt (radios) and power tools division (Skill).

Support for the launch of 92 products annually - (B2B/B2C)

Execution of campaigns, special brand projects, branding and promotional actions (trade)

Participation in the planning of campaigns with the advertising and marketing agencies

Production of communication and POS material

Analysis of performance indicators and surveys of market carried out with consumers and partners;

Organization of national and international events (Brazil, Peru, Chile and Venezuela)

Control of the department's annual budget (5 million)

Branding and product marketing intern

BARE International

Working with companies such as Shell, Sony, Microsoft, C&A, Riachuelo and many other big brands

Quantitative and Qualitative questionnaires and research projects for different business segments and
 all around the world;

Management of integrated marketing campaigns and multiple communications channels (such as
e-newsletters, extranet, social media and microsites);

Shoppers support: delivery date doubts and general issues concerning the projects, deadline and
others key indicators for market research.

Market Research intern

Contract administration for key accounts in Latin America, US and Canada;

New staff training and feedback;

Financial support and administrative work;

Strategic Trainings for IBM sales team

Business contract analyst

Building profitable and loved brands

Experienced marketer leader with strong written and verbal communication skills, effective project management expertise, and a customer-driven mindset. 

10+ years working with incredible B2B / B2C and SaaS brands such as TikTok, Bosch, IBM, Agrosmart, Kroton, Discovery and Unilever.

Proficient in using various marketing tools such as Google Analytics, Google Ads, and Google Tag Manager, among others. 

Demonstrated ability to work in a fast-paced environment, generating innovative marketing ideas, and executing them with great teams.

Strong entrepreneurship and startup mindset.

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