Itaú Unibanco

Product Leader | Product Ops

VTEX

• Leading platform products with multidisciplinary teams of Fulfillment / Logistics, VTEX Shipping Network, VTEX Tracking
• Discovery: Business, technical, operational, and user journey (e-commerce, fulfillment, freight, shipping, tracking, integrations, APIs). Research, interviews, UX, and prototype validation.
• Definition and validation of Product Vision, short and long-term product roadmap
• Internal and external stakeholder management
• Definition and management of business metrics, OKRs, KPIs, and product metrics.
• Delivery: Specifying and refining product requirements, backlog, and KI prioritization, tests, and product validation.

Staff Product Manager

• Leading Marketplace and Omni platform products with multidisciplinary teams of Marketplace Network and Seller Management
• Discovery: Business, technical, operational, and user journey (e-commerce, fulfillment, freight, shipping, tracking, integrations, APIs). Research, interviews, UX, and prototype validation.
• Definition and validation of Product Vision, short and long-term product roadmap
• Internal and external stakeholder management
• Definition and management of business metrics, OKRs, KPIs and product metrics
• Delivery: Specifying and refining product requirements, backlog, and KI prioritization, tests, and product validation.
• The new Marketplace Network's first week of launching increased subscriptions by 280% within 7 countries and 6.340% in conversions
• Escaled VTEX Marketplace and Omni-channel offers by launching the Marketplace Seller Management

Senior Product Manager

CI&T

I've worked at Bradesco investments vertical with multiple products (app and internet banking) in a digital transformation environment.

Senior Expert Leader

Sensorama Design

Senior Strategist

Universidade Positivo

Discipline: Social Media Analytics. I've brought to the class how to work with social media and social network data as a source of information for business intelligence and business analysis. They've learned social network and consumer behavior theories to be applied in social data gathering, monitoring structuration, and report construction in a BI context. Students were able to apply for jobs in social media BI.

Professor @ MBA Business Intelligence and Business Analytics

Consultant

I've empowered B2B and B2C organizations to enable their business in a digital context from strategy definition to execution through brand positioning, budget definition, digital products, content strategy (SEO), customers and user journey, online media, and social media (paid and organic), web analytics, monitoring, live events and more.

I have also structured processes for teams, created and applied workshops to map customers' needs, facilitated business meetings from C-levels to operational teams, and developed technical skills for people in digital and management areas.

Business Strategy & Digital Product Consultant

GPAPR - Grupo de Planejamento e Atendimento do Paraná

In two subsequent terms, we have planned, advertised, and delivered +40 live events (avg 50 attendants and 1 yearly +200 attendants) to promote and enhance Paraná's state advertising and marketing ecosystem. I was focused to evolve the discussion about digital marketing and digital products.

Our work was recognized by the Colunistas Award with the Great Prize of Highlight of the Year (2013) for our contribution to the development of professionals and market from the state of Paraná.

Director of Digital Advertising and Social Media

Grupo Boticário

I’ve coordinated and scaled the social media monitoring and analytics area. Managing 20+ people during regular campaigns and 100+ within the Valentine’s Day campaign (the first 🏳️‍🌈 campaign for the company with ~250x the regular volume of content). I’ve optimized the categorization process as for description tags, sentiment definition and automatic rules: we were able to onboard new people to monitore a given campaign in less than 2h. I’ve also optimized reports that were reduced from +100 pages to 20 effective ones, more contextualized to the KPIs of the 10 areas served.

I’ve interviewed, trained and developed the new coordinator for the area finding someone among the operational team.

Social Media Analytics Coordinator & Consultant

TASTE

Managing a team focused on digital products (e-commerce, blogs, hot sites, mobile apps, digital campaigns, online media). I was also responsible for digital strategy, advertising management, and online media management.

Digital Projects Manager

Mitza Estratégias Digitais

Development of marketing and advertising strategies for companies and agencies focused on customer behavior and business opportunity. We were experts in digital presence and live marketing activation.

Planning, budget definition, coordination, and management of projects from vision, and strategy definition to delivery. Planning, discovery, customer research, management, and execution of online media, social media, and content campaigns. Success metrics. Integration of multi-channel projects.

Partner | Strategic Planning Director

20+ years of experience in managing digital products.

Taplio

Carol Reine's Linkedin Analytics

Carol Reine

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Carol Reine

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Carol Reine's Linkedin Analytics