Carolyn Lawson's Linkedin Analytics

Communicate: I am a content creator and strong editor. I am skilled at messaging methods and repurposing content for different formats. Social media, articles, blog posts, video scripts, presentations, talking points, FAQ’s, infographics – the list goes on and on. Identifying the audience, refining the message and choosing the right channels is crucial. And continuous testing is a must. Collaborate: Being a member of a cross-functional team, focused on a common goal, is my favorite way to work. A deeper understanding of each department’s strengths and needs helps us to work more effectively. I’ve collaborated with vendors and freelancers with great results, partly because I value them as part of the team. Learn: I am a curious and tenacious problem solver. I’m always open to learning current and emerging technology and am delighted when I find something to help me be more organized, more efficient or more collaborative. I have completed the Google Project Manager Certification. In response to a need on a recent project, I am training for a Section 508 Compliance certification to ensure that documents and websites are accessible.