The Rowles Group

Overseeing branding and marketing for The Woods Residential Estate, Moyana & Highline @ Zululami Luxury Coastal Estate

Group Marketing Manager

iX Online

Responsible for managing digital task traffic. Essentially a project management role – overseeing tasks as they come in and ensuring their quality and timeous delivery. Application for review of tasks on various partner sites as required. Lead management skills utilised daily.
Skills: Project Management · Analytics · Reporting · Digital Strategy · Digital Marketing · Content Management · Content Strategy

Executive Key Account & Digital Campaign Manager

Mzansi SecuriFire

Responsible for creating marketing content and distributing it effectively, as well as maintaining a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. Collaborates with the sales team to ensure that marketing efforts support their sales efforts. Uses analytical skills to monitor and report on the success of marketing efforts.

Marketing Specialist

Klea News Management

Account management
Content Creation
Client liaison
Issue & Brand Analysis of media articles
Narrative & Discourse analysis
Framing analysis of media and social media coverage
Audience Analysis
Sentiment, Polling and research analysis
Performance Monitoring, Dashboarding & Reporting

Media Analyst

iGo Books

Functions:
• Editorial support and author liaison
• Administrative support
• Content creation across all media and channels including website and social media
- Community management on social media
• Email marketing - compile and manage (Everlytic/MailChimp)
• Sales - internal & external
Weekly marketing reports
Updating customer email database / authors database
Liaise with distributors (local and international).
• Media liaison
• Manage Warehouse/Distribution – manage large order collation and despatch

Marketing & Editorial Manager

Marot & Sanders 

Responsibilities

Community management
Social media ad creation and implementation
Implement marketing strategy across all channels
Monitor trends in social media
Identify weaknesses and opportunities
Monitor competitor activity
Analyze, review and report to client on all activities

Social Media Strategist & Content Creator

Jellyfish Online Marketing

•	Day to day co-ordination & leadership of a team of campaign administrators
•	Project management of work requests within the desired financial, time & quality KPIs
•	Intensive performance reporting: monthly & weekly
•	People performance management & monthly management of KPI areas for each individual
•	Frequent correspondence at senior & mid management level with UK clients
•	Weekly conference calls with UK clients
•	Highly analytical administrative management & review of teamwork relating to campaigns
•	Intensive & detailed planning & work on Google, Yahoo & MSN SEM campaigns

Digital Campaign Manager

Fascination Books Gateway

•​Ensured profitability of store
(The store became one of the top 5 stores out of 50 in the country during the period in which I managed it)
•​Managed staff of 16
•​Conceived & managed training & development
•​Involved with recruitment & performance management
•​Liaised with suppliers & did buying for the store
•​Developed additional business for the store which included schools, businesses in the area as well as libraries through relationships which I personally cultivated
•​Conceptualised, booked & arranged promotions to increase sales
•​Managed front of store functions
-Cash control
-General administration
-Stock management
-Security & maintenance management
•​Implemented operating procedures/asset management/system integrity
•​Liaised with centre management & kept Fascination upper management informed of events in the centre
•​I won Group manager of the month for July 2008

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Carrie Sanders's Linkedin Analytics

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