Carrie Hernandez

EXL Health

Responsible for leading a team, marketing strategy design, campaign and program execution, messaging and value prop creation, marketing communications, content development, lead generation, event marketing management, and marketing performance reporting.

Sr. AVP Marketing | EXL Health

YouCompli

Helping healthcare compliance professionals identify challenges, risks and opportunities to address today’s complex regulatory environment.

Chief Marketing Officer

NSF International

Marketing automation, demand generation frameworks and lead management.

Lead, Marketing Automation 

Position, launch, and differentiate new service offerings for the Applied Research Center.

Marketing Manager - Applied Research Center

Attendance on Demand

Marketing department head. Developed, planned, and executed strategic marketing plans to expand market share, and strengthen brand.

Director of Marketing

HighScope

Marketing department head. Accountable for measurable programs communicating value to drive revenue and product growth across SaaS, resources and training.

Intertek

Developed and delivered integrated marketing campaign strategies and programs with budget responsibility. Led market analysis, research and data analytics reviews, segmentation, competitive analysis, positioning, messaging, targeting, advertising, trade shows, and public relations.

Global Marketing Manager

Thomson Reuters

Led the team responsible for marketing strategies, plans, and tactics supporting growth, retention and renewal, new product launches, brand, value-add, and new revenue streams. Active member of the Customer Insights Team and Client Advisory Board.

Senior Marketing Manager

Acro Service Corp

Defined and executed the capture strategy, led cross-functional teams to source, write, and produce government and commercial RFP, RFI, and e-procurement responses, including pricing and best and final offer (BAFO) negotiations.

Business Development & Marketing Manager

Plex Arena/Maxx Play

Increased market share by 30%, within two years of opening, by conceptualizing and executing strategic marketing plans including new product development and launch, market segmentation, and media plans. Resulting in double the product offerings and improved sales opportunities.

Increased revenue by 17% and achieved a 300% return-on-investment. Conceptualized, co-developed, launched and maintained dynamic web sites that improved control and usability of peak rental time through process and quality improvements.

Marketing  and Technology Director/Owner

Collaborative, passionate, and growth-oriented B2B marketing leader. Experienced marketing strategist in dynamic environments, including SaaS, healthcare analytic solutions, workforce management, education, technology, and regulatory service offerings. As a product marketing professional, I am known for insight, ideation, and coaching. I am customer-centric and stay focused on measurable, sustainable revenue results. Recognized for building robust networks, I combine analytical thinking to deliver innovative marketing.

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