Carrina Ekvall

Recurly

SENIOR DIRECTOR DEMAND GENERATION 

Verint

•	Enhance messaging, segmentation, and improved internal sales alignment with multiple channels such as events, inbound, sales plays, user conference, webinars and virtual events.
•	Achieving ongoing and consistent YoY MQL and pipeline growth: FY22 at 55%; FY23 with 62% with 7% increase in pipeline YoY, and FY24 71% growth with 9% increase in pipeline generation. Start of FY25 MQLs up 14%
•	Repackages webinars into masterclass series with little or no costs using existing content, changing speakers to new subject matter experts and adding social advocacy component resulting in $3.8M in revenue
•	Conceptualized and launched a new virtual event repurposing live event assets that increases engagement and conversions at little cost adding $32M in revenue

• MarTech: Salesforce, Outreach, Wrike, Power BI, ZoomInfo intent data and ABM approach; 6Sense & Demandbase evaluation committee.

DIRECTOR OF MARKETING

Epicor Software

•	Created direct mailer program to show customer wins marrying traditional and technical innovations that become a major revenue driver for the company adding $2M in revenue 
•	Launched brand awareness campaign with agency resulting in 3x YOY increase in lead generation, 11% increase in form completions, significant increase in global brand awareness (4x YoY)
•	Repurposed and repackaged assets into 25 webinars to increase engagement and conversions at little to no cost adding $6M in revenue
•	Epicor (PE): In 2016 sold to KKR for $3.3B from Apax Partners, Now with CD&R and in 2021 revenue $1B

DIRECTOR AMERICAS INDUSTRY MARKETING

Healthland (CPSI, now TruBridge)

•	Repackaged and merged into existing Healthland processes assets for the acquired company (American HeathTech AHT) creating more efficiency and effectiveness
•	Developed unique personalized iPad mailer that allowed company to be engaged with target audience, do more demos, aligned with sales team, and convert prospects resulting in increase of 4x sales opportunities
•	Healthland revenue was $113M in 2014, at acquisition in 2015 $250M. Now called TruBridge and public on NYSE

MARKETING COMMUNICATIONS MANAGER

indigoOne, inc

•	Developed, in conjunction with creative director, campaign for private school marrying traditional paper forms, school information packets, and brochures, updated website resources and contact us form resulting in increased student enrollment by 5% with rebranding campaign, new improved conversion touchpoints.
•	Pitched B2B marketing services to healthcare and education businesses to increase agency work

SENIOR ACCOUNT MANAGER | CONSULTANT

Lawson Software (now Infor)

•	Created high quality marketing programs aligned to themes with multiple tactics sharing Infor’s value, traditional and online marketing tactics with the same message for higher awareness and achieved 3x sales leads
•	Repackaged content of a 1-1 personalized program to large hospital networks that communicated their mission and aligned to Infor’s solutions increasing conversions at little to no cost resulting in $5M in revenue
•	Lawson revenue when I joined in 2008 was $216M. Acquisition in 2011 worth $2B; In 2012 Infor revenue $59.6M

GLOBAL MARKETING CAMPAIGNS MANAGER, HEALTH CARE

Head of Marketing | Spearheading Strategic Marketing Initiatives | Marketing Campaign Management | Go-To-Market Plans Development | Digital & Social Media Marketing | SEO | Revenue & Profit Growth

My focus is B2B SaaS technology. 

I love to take strategic risks and develop programs that break through the noise.

Aligned to organization goals, strong collaboration with sales and product leaders, I successfully develop effective marketing strategies. I am data driven, creative, and refine existing workflows that create faster results for companies -- higher awareness, more demos, and attract your target audience by increasing quality sales leads, convert to opportunities, and revenue.

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