Cass Shields, MST's Linkedin Analytics

Cass Shields, Sr Manager, Media Operations at PetSmart, brings over 25 years of experience in technology, graphic & web design, and digital marketing. His vast knowledge in various digital disciplines and innovation has led to impactful roles at Tier 1 tech companies like Google and eBay, as well as start-ups. Over the last 15 years, Cass has been an active contributor in the AdTech space, unlocking revenue opportunities in Programmatic, SEO, SEM, and most recently, Retail Media Networks. He holds an MS in Technology, a BA in Multimedia, and an AA in Graphic Design from the University of Advancing Technology, along with various certifications. In addition to his professional achievements, Cass is a published children’s book author and a digital enthusiast whose works span many web and AI applications.