U.S. House of Representatives

District Director

Riverton City, Utah

• Planned and executed a shop local campaign that resulted in $629,656 being spent in the local economy and in 63.67% of residents reporting they consider supporting local businesses more often
• Developed and conducted a citizen survey to aid in city strategic planning efforts, collecting responses from 10% of the adult population of Riverton
• Wrote dozens of press releases sent to, and picked up by, many Utah media outlets
• Managed a yearlong effort to design and install new city monument, wayfinding and boundary signage
• Launched the first city email newsletter and built contact list from scratch to over 18,000 contacts
• Led citywide rebranding efforts and new logo adoption; developed visual identity guidelines
• Managed a full website redesign and adoption of new .gov domain
• Increased website pageviews each year; increasing from 472,000+ pageviews in 2017 to 1,493,000+ in 2022
• Oversaw development and release of new city mobile app, now with thousands of users
• Doubled social media audience in less than one year and grew it to now include over 26,000 online followers, an overall increase of 365%
• Launched the city's first text message alert system and grew contacts to 13,500+
• Wrote a successful grant application that brought in $1.2 million for a city facility renovation project
• Transitioned a paper-based business licensing process to a fully online, paperless process; freeing up 50% of an employee’s time for other assignments
• Served as a department head overseeing communications, business licensing, city reception and formerly IT
• Developed and execute strategic communications and public relations initiatives
• Served as official city public information officer

Director of Communications

Utah State University Extension

• Increased social media audience by 425%+ to include over 39,000 online followers; resulting in the most-followed Extension service in the nation on Facebook and Instagram at the time
• Coordinated 100+ marketing and design projects per year with staff located throughout Utah
• Produced comprehensive social media marketing audit and strategic plan
• Developed press room website to serve as a resource for press and media
• Produced invoices and billed multiple clients, resulting in over $55,000 of yearly cost recovery
• Conducted over $80,000 of purchasing per year for a variety of advertising and marketing projects
• Managed content on 12 digital signage displays located throughout campus
• Supervised two part-time employees
• Oversaw online shopping cart, online event registration platform and online email marketing platform
• Directed production and advertising of educational webinars

Marketing Manager

Jess Bradfield for Logan City Council

Campaign Manager

Cache County Republican Party

• Served as a voting member of the Cache County Republican Party Executive Committee, Cache County Central Committee, as a county delegate and as a state delegate
• Planned, organized and chaired a county organizing convention and oversaw election of new officers
• Coordinated meetings, took minutes and kept records
• Completed data entry for hundreds of caucus night precinct results

Secretary

Utah State University Student Association

• Represented over 500 student concerns to university and government officials throughout the year
• Managed online student feedback and response program, responding to hundreds of comments
• Organized best-in-the-state volunteer efforts that registered nearly 1,000 students to vote, earning USU the Utah Lt. Governor's Campus Cup
• Established award to recognize outstanding faculty and staff who actively supported students
• Engaged in active student lobbying at the local and state levels
• Wrote weekly newspaper column highlighting issues affecting students
• Chaired the USU Government Relations Council and USU Student Lobbyist group; named Outstanding Organization of the Year
• Served as a member/legislator on the USUSA Executive Council, the USU student government's primary administrative body
• Presented with the Outstanding Student Government Officer of the Year Award

www.usu.edu/ususa

Student Advocate Vice President

• Oversaw the public relations and marketing program and worked to publicize events
• Hired and supervised 4 part-time employees, organized a committee of volunteers, and reorganized staff structure
• Doubled social media audience and grew online community to over 10,000 followers
• Executed comprehensive marketing campaign for student feedback program, resulting in 400+ submissions
• Managed a budget of over $30,000 for on-campus marketing for events that drew thousands of attendees

www.usu.edu/ususa

Public Relations & Marketing Director

• Drafted press releases sent to, and picked up by, media outlets throughout Utah
• Managed multiple websites and updated content regularly
• Trained dozens of Extension staff and faculty on website management and helped resolve website problems
• Produced monthly e-newsletter sent to over 5,000 subscribers statewide
• Increased Instagram audience from 50 to over 1,000 followers
• Created comprehensive social media directory

www.extension.usu.edu

Marketing & Public Relations Assistant

Town of Cokeville, Wyoming & Cokeville Chamber of Commerce

• Planned and coordinated summer recreational events for the local community
• Chaired a recreation steering committee to increase community outreach and participation
• Coordinated advertising and publicity for community events using multiple platforms and media outlets
• Worked under the direction of both the Town of Cokeville and the Cokeville Chamber of Commerce

Recreation Manager

Star Valley Independent

• Reported on local community news, conducted interviews, and wrote news articles
• Involved in layout, photography, and photo editing

www.starvalleyindependent.com

Reporter/Staff Writer

Strategy and execution are my core strengths as a communications, marketing, public affairs and management professional. I find personal satisfaction in helping organizations improve messaging, solve problems and find success. I am a dedicated worker and a detail-oriented manager. My experience and skill set can be summarized in the following areas:

Communications, Marketing and Public Affairs
● Community Outreach
● Corporate Communications
● Government Relations
● Marketing Campaigns & Management
● Media Relations
● Public Relations
● Social Media Marketing

Management
● Local Government Operations
● Project Management
● Team and Budget Management
● Strategic Planning

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