Casey Muller's Linkedin Analytics

Marketing Operations professional with 15 years of experience driving demand generation, optimizing MarTech ecosystems, and delivering data-driven growth. As an Adobe Certified Expert in Marketo Engage, I’ve executed 80+ campaigns annually, increased lead conversions by 25%, and launched award-winning services generating $25M in revenue. Skilled in managing marketing automation platforms like Salesforce, Marketo, and Pardot, I specialize in lead lifecycle management, multi-touch attribution, GDPR/CCPA compliance, and campaign optimization. My expertise spans mergers, acquisitions, and re-orgs, ensuring seamless transitions and alignment with business goals. WHAT I BRING TO THE TEAM Proven results exceeding pipeline targets. Expertise in web marketing best practices and digital journeys for high conversion rates. Strong analytics capabilities with marketing and sales data. Experience managing agencies, budgets, and cross-functional teams. Effective influencing, collaboration, and project management skills. CORE COMPETENCIES Marketing Automation: Proficient in Marketo, Pardot, and HubSpot, optimizing workflows and digital campaigns. CRM Expertise: Extensive experience with Salesforce, enhancing marketing-sales alignment. Campaign Reporting: Skilled in Marketo Measure, Salesforce, and Power BI for performance analytics. Privacy Management: Specialized in GDPR/CCPA compliance using OneTrust. Project Management: Expertise in Workfront, Asana, and Trello for planning and execution. Sales Intelligence: Proficient in tools like ZoomInfo, Synthio, and Vertify for lead generation. ACCOMPLISHMENTS Adobe Certified Expert – Marketo Engage (2x) 2022 IABC Gold Quill Award Winner 2021 Amy Award Winner 2018 Marketo Summit Speaker Co-Lead of South Florida Marketo User Group Let’s connect to discuss how I can help your organization achieve operational excellence and measurable growth.