All Paws Retreat

Owner & Founder of All Paws Retreat in Franklinton - Columbus, OH. We offer dog daycare, boarding, grooming, training & nutrition coaching for pups of all sizes, all shapes, and all breeds. The safety and overall health of your pup is our number one priority. We not only care for your pups, but we ensure your needs are also met through 24/7 online access, live webcams, report cards, and more!

Owner & Founder

Nationwide

Executed multi-channel strategy for acquisition campaigns; managed $2M budget, creative direction, and drove business objectives to achieve goals. Deliverables included:

•Managed vendor relationships and worked with internal teams to implemented over 7 multi-channel acquisition campaigns and drove results exceeding key performance metrics by 10% overall.
•Leveraged analytics, primary and secondary research to meet the customer with the right product, at the right place and time.
•Partnered with a cross-functional team to develop holistic strategic plans delivering recommendations to senior leadership on products, pricing, customer experience, and organizational benefits. 
•Fostered strong, cross-functional relationships with product leaders to develop end-to-end strategy focusing on customer needs and the experience. 
•Developed and implemented a holistic decommission communication plan over a four-month timeframe.

Consultant, Marketing Manager | Nationwide Bank

One of two undergraduates selected to participate in Nationwide Mutual’ s marketing rotational program in 2015. The program comprised of three six-month rotations through Retirement Plans Marketing, Marketing Analytics, and Marketing Operations. Developed a mind-set to learn and analyze quickly and make in an impact within six months. Deliverables included: 

•Created and implemented a new retirement plan participant enrollment book that resulted in $500,000 cost reduction in 2016 and $800,000 cost reduction in 2017.
•Collaborated across marketing to build a real time, single view of marketing activities for the Chief Marketing Officer, resulting increased visibility across initiatives.
•Partnered with internal and external partners to lead a cross-team test and learn for telematics. Deliverables included project plan, communication plan, process mapping and action plan for successful implementation. 
•Served as the analytics point of contact for ongoing digital marketing specific to commercial insurance, including PPC (pay per click/call), paid search, and paid social. 
•Performed a reporting analysis for Commercial Insurance online marketing and channel efforts.
•Led a gap analysis of commercial insurance online, identified more than 5 opportunities for improvement, provided recommendations and facilitated solutions.
•Created visualizations in Tableau to communicate the market attractiveness and likeliness to buy, current state analysis, and a holistic and tactical level view of campaign results.

Marketing Leadership Rotational Associate (MLRP)

•	Worked with managers and executives to create strategy decks, including a Land As Your Legacy presentation, which was presented to the Board of Directors
•	Built catalog for sales associates to access and consume Life and Annuity marketing materials 
•	Created Pivot tables using Excel to report if an industry segment was profitable
•	Taught team members advanced PowerPoint techniques

MLRP Intern

•	Used URBO to update marketing materials for GroupProtector
•	Created communication and creative briefs to support initiatives for the three stage release of Nationwide Travel Insurance 
•	Coordinated distribution of marketing materials to 33,000 associates to promote travel insurance
•	Wrote insight reports on product category and industry 
•	Presented successes to more than 40 executives

Innovative business professional with proven track record in identifying consumer needs, improving customer experience and leading process development to drive long-lasting solutions. Adept in cultivating lasting relationships, developing comprehensive internal and external strategies, and executing measurable campaigns to meet and exceed goals. Self- starter with desire to continuously learn, think outside of the box, and develop new skillsets that test traditional boundaries. 

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