Google

APAC Agency Activation, Exchange Platforms

StackAdapt

Senior Account Manager (APAC)

Account Manager, Team Lead (APAC)

Account Manager

Essence

Senior Media Activation Manager

Media Activation Manager

•	Planning and managing programmatic campaigns for Google Internal Marketing in APAC

Senior Media Activation Executive (Programmatic)

•	Handled media planning and buying process for key PHD accounts
•	Oversaw and developed on-boarding process for new advertisers, handling all platform set-ups and brand safety processes
•	Led campaign execution and testing for new formats

Key Accounts: Hewlett-Packard (APAC), Google Play (Taiwan), Audi, SC Johnson

Programmatic Trader

Hunqry

•	Led business development, design and product management for Hunqry, a hawker takeaway-ordering platform
•	Handled merchant on-boarding, crafted product interface mock-up, designed company graphics and conceptualised the user journey during the initial product development phase
•	Worked on a community-driven, delivery-pooling service in the National University of Singapore, connecting over 1000 people to meet their food and delivery needs

Co-Founder

NUS Overseas Colleges

•	Day-to-day management of NUS Overseas Colleges' (NOC) social media assets, including page updates and activity monitoring of over 8,000 followers
•	Coordinating with the NOC team and community to develop new social media content and campaigns
•	Producing graphics and oversee video-editing for NOC recruitment campaigns

Social Media Coordinator

Pivot Marketing

•	Assisted in quotation planning, venue operations and purchasing for clients such as Coca-Cola, Shiseido & Triumph
•	Fully planned video storyboard for the opening and closing videos of Coca-Cola System Conference 2017
•	Contributed to event conceptualization, production design and wrote post-event analysis reports

Account Executive

Currently exploring the fields of programmatic media, advertising, technology and entrepreneurship. Feel free to reach out to find out more.

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