Microsoft

As a Creative Director / Experiential Developer on the Microsoft events team, Casper designs and delivers flagship experiences that bring the brand’s vision to life. She collaborates with cross-functional teams and brand partners to strategically design and execute impactful activations that drive business results. Her role spans from concept development to execution, ensuring every initiative aligns seamlessly with Microsoft’s strategic objectives. With a focus on storytelling, emerging technologies, and consumer engagement, Casper creates transformative experiences that elevate brand awareness, generate sponsor revenue and build meaningful connections with audiences and partners worldwide.

Creative Director, Experiential

www.caspersue.com

Executive-Level Creative Experiential Marketing Consultant with a proven track record of elevating brand awareness and driving revenue growth through bold, results-driven solutions. As an acclaimed Executive Producer and Creative Director, Casper brings a unique blend of creative vision and hands-on production acumen to deliver press-worthy campaigns and transformative brand experiences across tech, fashion, entertainment, and lifestyle industries. She seamlessly leads projects from concept through execution, combining strategic thinking with operational excellence to produce high-impact initiatives—from immersive events and digital activations to brand experiences with strategic sponsorships and partnerships. Renowned for blending creativity, precision, and innovation, Casper consistently exceeds client expectations, crafting memorable brand moments that captivate audiences and drive measurable success. Refer to project section for a snapshot of clients.

Freelance Creative Executive & Advisor

Twitter

Until Elon Musk acquired the company and reduced the workforce by 80%, working at Twitter as Creative Director for Video + Innovation at #Studios was a dream. #Studios served as the internal creative agency, dedicated to exploring, designing, building, and championing marketing experiences that brought Twitter to life. Casper was responsible for driving best-in-class content for #Studios and worked within the Video, Animation, and Innovation team to support cross-functional priorities across consumer, business, brand, social, and product marketing.

Creative Director

Creative Director / Creative Producer for a variety of Microsoft virtual event needs during Covid.

Creative Producer for Build - a 48-hour global, virtual event for developers. 
Creative Producer for Digital Transformation Academy - a multi-day, global, virtual partner sales event.
Associate Creative Director for Ignite - a 48 hour, global, virtual developer event. 
Creative + Social Media Broadcast Producer for Include - a 48 hour, global, DEI event.

Creative Producer (Broadcast / Virtual)

Saama

Casper was instrumental in designing and executing B2B activations that highlighted the company’s big data solutions. She brought her creative expertise to the forefront, conceptualizing engaging event themes, interactive elements, and visually compelling designs that effectively communicated Saama’s value proposition to key business audiences.

In addition to her creative duties, Casper managed the end-to-end production process, including strategic planning, vendor coordination, budgeting, and logistics, ensuring flawless execution of every activation. She collaborated closely with Saama’s marketing and sales teams to align event objectives with brand strategy while incorporating creative storytelling and experiential elements that resonated with attendees. By combining creativity with operational precision, Casper delivered impactful and memorable events that elevated Saama’s industry presence, strengthened partnerships, and supported business growth.

Trade Marketing Executive

YouTube

Casper spearheaded the design, development, production, and execution of this multi-day, multi-location, ongoing high-profile partner quarterly event designed to strengthen YouTube's relationships with global brand partners while showcasing the production capabilities of YTSLA. She conceptualized and delivered innovative, experiential events which entertained, inspired, educated and provided hands-on content creation.

Casper managed the end-to-end production process, including creative development, logistics, budgeting, vendor management, and talent coordination. She collaborated closely with cross-functional teams, partners, and external stakeholders to craft immersive experiences that highlighted YouTube's role as a leader in storytelling and audience engagement.

Executive Producer of Global Brand Partner Program for YouTube Space LA

Nike

Spearheaded the ideation, planning, execution, and management of category brand marketing event initiatives for Nike's Western region, delivering innovative experiences aligned with the brand's high standards and strategic goals. Collaborated cross-functionally with Brand Managers, Entertainment Marketing, Legal, PR, Sales, Risk Management, and Community Relations teams to conceptualize and execute impactful events that elevated Nike's market presence. Managed end-to-end event operations, including creative ideation, logistics, vendor negotiations, staffing, partner collaborations, sponsor acquisition, and talent coordination. Oversaw budgeting, financials, contracts, and reporting to ensure precision and profitability. Developed and implemented the Event Brief Process, streamlining collaboration between Brand Managers and the Event Department, resulting in more efficient, timely, and effective project execution.

Senior Event Manager

Viacom

MTVi Director responsibilities included development, management, and production of event initiatives for MTVi Group brands (MTV.com, VH1.com, Sonicnet.com). Duties included budget management, forecasting, project marketing plans and proposals, tour and event sponsorships, trade shows, negotiating and securing musical talent, field marketing, parties and events, and special offline projects. Additional responsibilities included hiring, training and managing offline staff and managing promotional merchandising efforts. 

Sonicnet Manager Responsibilities included management and production of offline marketing efforts for Sonicnet.com. Duties included budget management, forecasting, project marketing plans and proposals, tour and event sponsorships, trade shows, field marketing, promotional parties and events, and special offline projects. Additional responsibilities included hiring, training and managing independent contractors and managing promotional merchandising efforts.

Director, Offline Marketing, MTVi / Marketing Manager, Sonicnet

Casper is a Creative Director, strategist, and experiential marketing expert with over 20 years of in-house and agency experience crafting award-winning, high-profile experiences that captivate audiences and deliver real impact. From show-stopping activations to global virtual events, she blends creativity with practical know-how to design experiences that bring client goals to life through immersive innovation. Her work spans an impressive roster of clients, including Microsoft, Google, Twitter, YouTube, Nike, Warner Bros., Target, and more. A true creative at heart and a seasoned executive producer who isn’t afraid to get her hands dirty, Casper’s passion for building unforgettable experiences is only rivaled by her love for dogs and a great glass of wine. 

Peep my LinkedIn project section for a selection of project clients/work.

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