Cassandra Sigmon's Linkedin Analytics

Getting your messaging across can feel like a frustrating game of telephone. There's what you're TRYING to convey...and then there's what your audience ACTUALLY hears. If they don't align, you're in trouble! I'm Cassandra, a messaging strategist and writer for startups and solopreneurs. I help take your fragmented ideas, extract the messaging, and write copy that conveys your message in your own voice. While I can write copy for various brand assets, I specialize in homepage copy and email sequences. *** EMAIL GHOSTWRITING On the email side of my business, I work with coaches, consultants, and creators (solopreneurs). I help you connect your audience to your offer through a personalized email strategy and content plan. Usually this involved a combination of the following: - regular email content (newsletters, weekly roundups, etc.) - standalone sequences (welcome, sales, etc.) - a full email funnel *** HOMEPAGE MESSAGING On the website copywriting side of my business, I'm mostly in the business of turning generic, fluffy SaaS pages into page-scrollers with refreshing clarity. I write product pages, landing pages, and sales pages, but homepages are definitely my favorite. If you work with me, we'll spend several meetings working together to nail down your positioning and messaging before I begin writing. *** "Cassandra is an extraordinary wordsmith!" - Wendy McManus, leadership coach "Few can make complex concepts clear. Cassandra can." - Alex James, messaging strategist *** A little bit about me... - I prefer to work with small, tight-knit teams or solopreneurs who are truly invested in what they do and who they help. - I hate the fluffy, buzzwordy, jargon soup kind of copy. When I write, I make sure that it actually makes sense when someone else reads it. - I love taking long road trips and hiking all over the US. - I do all of my work from a small 14" laptop that I can carry anywhere. - I'm the type of person who hates routines (no surprise I went freelance lol) but I can hit deadlines without an issue. Send me a DM to chat about your emails or web copy!