Penfriend

Partnerships Manager

TopApps.ai

Chief Experience Officer

CommunityCass LLC

-Viral social media content creator & strategist. Built a TikTok audience of 76k in 4 months 
-Provide consultations to companies on how to improve their presence on social media 
-Work with brands for paid collaborations 
-Partner with content creation resources and apps such as Pensight and Clapper
-Create content to motivate creatives and content creators

Content Creator

ServiceTitan

ServiceTitan is a software solution created to serve the trades industry. 

Check out the newly created ServiceTitan Community here: https://community.servicetitan.com/t5/Community/ct-p/community

Senior Community Systems Manager

Check out the SAP Community here: https://community.sap.com/

SAP Global Community Advocate & SuccessFactors Global Community Manager

-Lead demand generation efforts in the south market unit
-partnered closely with the marketing team on pre and post event campaign strategy 
-accelerated pipeline through the careful creation & implementation of lead generation strategy 
-developed alternative methods of customer outreach & guides to help demand generation team effectively and efficiently contact target audiences

SAP: North America Sales Development & Demand Generation

-Coordinated events with keynote speakers: Former President Bill Clinton, Former Prime Minister Tony Blair, & Ret. General James Mattis
-Provided marketing coordination & managed programs for all SAP federal lines of business (DoD/IC/FedCiv, Secure HANA Cloud, etc)
-Managed end to end marketing programs
-Built a comprehensive events playbook and scalable plan for each federal event and/or event sponsorship 
-Worked with key stakeholders to execute on event planning, coordination of design, and creation of digital assets 
-Drove strategy on pre and post event attended nurture 
-Used metrics and key data from events as a guide to make improvements to processes around future events & lead generation efforts 
-Complete post Mortem and measurement reporting 
-Maintained relationships with partners: AWS, Deloitte, Intel & HPE
-Partnered with regional marketing leadership teams in order to develop a marketing plan that supported strategic prospects
-Generated demand and accelerated pipeline with the sales team through the tactical execution of marketing events and campaigns

SAP: Federal Marketing Manager

Washington College

The purpose of this office is to elevate underrepresented groups and their voices on campus. Created round table discussions, events, and a safe space community to promote diversity and inclusion at Washington College.

Office of Intercultural Affairs: Program Manager

GIRLS'​ LIFE magazine

GirlsLife Magazine Marketing Fellowship

DLA Piper

Public Policy Research Fellowship

Baltimore County Office of Law

Law & Public Policy Research Fellowship

Passionate & highly motivated individual consistently searching for ways to utilize my creative skillsets & interpersonal abilities. I thrive in both collaborative & independent environments - finding immense purpose in work that stimulates innovation.

Taplio

Cassandra D.'s Linkedin Analytics

Cassandra D.

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Taplio

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Cassandra D.

Want to drive more opportunities from LinkedIn?

Cassandra D.'s Linkedin Analytics