RevPartners

I'm extremely passionate about the intersection of content, community, and GTM strategies -- at the heart of all of these, the B2B Creator exists! 

I joined RevPartners because I wanted to work in this intersection, and I wanted to work for a team that had been ahead of the game on B2B Content Led Growth from their founding. Under the leadership of Rob Jones, RevPartners has consistently overachieved on generating unbelievably impressive B2B parody videos, music videos, podcasts, LinkedIn content, and other assets for an organization of their size. 

As GTM Creative Manager, I work as an in-house content enablement leader to empower the team to achieve its full growth potential through everyone-generated-content.

Go-To-Market Creative Manager 

The Floating Hospital

After working as a BDR (when the GTM Creator Method™️ was starting to become a legitimate idea in my brain), I knew I wanted to get back to marketing. I was still interested in the content creation, brand building, and executive engagement work I had done on political campaigns, and was looking for a role where I could grow an executive's team's LinkedIn presence. 

The Floating Hospital is an amazing organization in NYC. It literally started as a ship serving NYC's tenement and immigrant populations in the 1860s -- I love history so it felt like such a natural fit. 

During my time at TFH, I have led social media content creation and strategy, LinkedIn brand building for our executive leadership, launched the "Playbook" newsletter for elected officials, planned a Legislator's Breakfast, wrote countless articles, launched staff "content takeovers," and helped to create new ways to share our historic story.

Marketing Manager 

Reachdesk

Enterprise Business Development

I never thought I would leave politics - it was truly my entire identity for a long time. I thought I wanted to work in the White House, or at least to be a Communications Director on Capitol Hill. 

However, after working as a freelance political marketing consultant in 2021, I realized that I loved prospecting new clients and closing business deals. I also had a hunch that because I loved campaigns - organizations that were young, scrappy, build-the-plane-while-flying-it type of environments, I would love startups.

This proved to be true! At Reachdesk, I was trained as a BDR in top-of-funnel outbound strategies. I went from never having worked for a private company to a strong BDR who achieved 130% of quota in September 2022 and was named a "Top 25 BDRs to Follow" by DemandBase that same month. 

My favorite lesson to learn by far was running discovery. I loved using a permission-based opener to get a prospect to share more about a specific pain point in marketing - such as webinar attendee drop-off or events follow-up - and utilizing deep listening and relevant questions to learn more about their business challenges. No two calls were the same! I also enjoyed connecting with buyers on LinkedIn and sparking conversations that led to booked meetings. 

While objection handling, learning our ICP personas (marketing and sales leaders!), and understanding the buying cycle was all new to me, I quickly fell in love with the energy and innovative spirit of the SaaS community. I nailed down my cold-call tracks, excelled at video outreach in my personalized emails, and contributed to a fun, supportive, work-hard-play-hard BDR team environment.

Business Development

Political Campaigns (various)

Lydia Edwards, Seth Moulton, Nancy Pelosi, Michael Dukakis, Serve America PAC, Michelle Wu, Suraj Patel, Mark Warner, Andrew Cuomo, Mark Herring, Eliza Orlins, Jon Spillane, Planned Parenthood Advocates of Virginia

As a theatre major at Northeastern, I didn't know what I wanted to do after college. The degree itself had been the dream (after performing in over 50 shows since the age of 2, and working at the Arundel Barn Playhouse in Kennebunkport, Maine over the four summers of high school). 

While at Northeastern, I discovered the world of politics through a co-op at The Boston Globe. I quickly became very involved in the Boston political scene, and identified political communications as my desired line of work based on its storytelling nature. 

Over the course of seven years, I served in various communications leadership positions where I handled all aspects of events, community, and content marketing as well as PR, video editing, graphic design, and project management and operations. I was typically the only marketing staff member on the team. 

Working in politics laid the foundation for my entire career and I'm incredibly grateful for that time. Some of my proudest accomplishments include supporting Congressman Seth Moulton's Serve America PAC initiative (responsible for winning the House back in 2018), helping Congresswoman Ayanna Pressley to become the first Black female member of the House from Massachusetts in 2018, executing all aspects of future Boston Mayor Michelle Wu's #UnfairHikes campaign in 2019, leading congressional candidate Suraj Patel's communications in NYC in 2020 through the coronavirus pandemic and a battle to #CountEveryVote, and booking my candidates in major interviews with the NYT, MSNBC, CNN, and the Washington Post.

I was extremely grateful to serve as a personal assistant to former Massachusetts Governor Michael Dukakis as well, who exemplifies a life of service and continues to be a huge inspiration to my approach to community.

Director of Marketing

It's 2024. 

B2B SaaS Creators are blowing up on LinkedIn 

And driving massive revenue for their companies 

In fact, every member of your GTM team is now a Creator. BDRs to Founders. Everyone. 

I'm Cassie, and I lead Creator Enablement at RevPartners. 

The role doesn't exist on most B2B SaaS teams. I'm evangelizing it. Because it's needed. 

Within my role, I enable our 70+ person B2B SaaS team to create trusted, authentic, employee-generated content that drives business growth and fuels our revenue engine.

And as the founder of the GTM Creator Method™️, I can help you and your team do the same. 

Interested in driving demos and deals without overpaying for display ads or additional BDRs? 

DM me to talk GTM Creator strategy. I'll share my entire Master Outline for free. Seriously. 

Beyond LinkedIn? 

I'm super into Broadway, history, and Maine. 🦞 

📍 Hell's Kitchen, NY, NY | 📧 cassie@gtmcreators.com | 📧 cassie@revpartners.io | TikTok: @cassiejmoreno

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