Cassidy Dixon's Linkedin Analytics

Hey, I’m Cassidy Dixon. With 13 years in the trucking and logistics industry and nearly three years in my current role at Bison USA, I’ve developed a passion for connecting people through strategic social media and digital marketing. I specialize in social media strategy, employee engagement, and brand development, helping to shape Bison USA’s online presence while fostering a strong company culture. Whether it’s crafting compelling content, analyzing engagement metrics, or collaborating across teams, I focus on aligning social media efforts with business goals to drive real impact. From LinkedIn to TikTok, I create and manage content that enhances brand visibility, celebrates employees, and engages both internal and external audiences. Data-driven decision-making is at the core of my strategy—I love diving into analytics to optimize performance and ensure our messaging resonates. I’m always looking for new ways to innovate and grow in this space, and I love collaborating with industry professionals who share the same enthusiasm for storytelling and community-building. Let’s connect!