Cassidy Shield's Linkedin Analytics

What I’ve learned over the last 20+ years is consistent - great people who are open-minded to new approaches and new technologies can go beyond what they thought imaginable with the right leadership and execution. Passionate about driving change, I started my career streamlining industrial operations with software and lean operating principles. That work opened the door to leading diverse development teams who built software that enhanced digital experiences. Software leadership created opportunities to lead global marketing for large software and services businesses. What I enjoy most about marketing is the rapid rate of change that technology brings to the work. My experience & leadership in navigating this change includes: Strategy & Execution – I build marketing plans aligned to the objectives of the business. Plans I know through experience can be resourced, measured, and executed successfully. Brand & Positioning – I’ve built new brands and re-invigorated existing brands resulting in leadership in both market share and awareness. Balancing brand goals with market perception and developing a strategy to shift perception when necessary is critical. Content-Lead Digital Marketing – I’ve executed multiple digital marketing strategies using SEO, social, email, marketing automation, and more. However, the key to digital is great content that leads the buyer to what you sell. Product Marketing & Sales Support – I’ve built product marketing teams that align the business with a unified vision of the customer need, build great content which leads prospects through the buying journey and educate sales teams to support the journey. Customer Engagement & Advocacy – in many companies, engaging the customer face-to-face is still required to close a sale and build advocacy. I’ve built programs that increased customer engagement and helped close multi-million dollar deals. When not working, I enjoy life outside Chicago with my patient wife and not-so-patient kids.