Cassidy Shield's Linkedin Analytics

Stranded on the side of the road? Most people have no idea what to do next. So they call 911. Here’s the problem—most of the time, it’s not a real emergency. It’s a breakdown. A flat tire. A lockout. Something stressful, but not life-threatening. But in a moment of panic, 911 is the only number they remember. For 911 telecommunicators, this leads to a familiar mess: Emergency lines get tied up. True emergencies might have to wait. You lose time on non-critical calls. You have to dig for provider lists or explain that you can’t help. And the stranded caller still doesn’t get the help they need. For a long time, there wasn’t a better way. But now there is. We just launched a new solution with Agero, Inc. that changes how this works. Now, when someone calls 911 for roadside help—and it’s not an emergency—you, the telecommunicator, can send them a secure link in seconds. They’ll be connected to trusted, on-demand roadside assistance. No more call transfers. No more printed tow lists. No more saying “sorry, I can’t help.” It’s all right inside RapidSOS — Fast. Simple. Built into the system you already use. That means: - You stay focused on real emergencies - The caller gets the help they actually need - And roadside assistance becomes part of your public safety toolkit The real win? You get to say “Yes, I can help”—without tying up the line or dispatching unnecessary resources. And your center stays ready for the next true emergency. We will be rolling this capability out over the next few months. Want to learn more? 🎧 Check out the Safety Gap podcast featuring Benjamin Zatlin, VP of Roadside Assistance at Agero.

I know the tech job market is tough these days, and the talent available is incredible. For those of you looking for change, we are adding two key roles to our RapidSOS marketing team. Director - Corporate Communications You are stepping into a company that values media relations. We have a founder who is our chief storyteller. We have an amazing community of customers who inspire us every day with the work they do to keep all of us safe. We partner with major global brands and lead the way in bringing AI to public safety. We are looking to develop our brand and communications strategy for our next stage of growth. We are looking for a candidate with serious experience who is also mission-driven. So, what is there not to like if you are a world-class Communications Leader? The one non-negotiable is that we need you in NYC. Senior Growth Marketing Manager You will help us build a more data-driven and sophisticated GTM engine for our Public Safety business. Today, we are fortunate to have over 22K public safety agencies using our platform for emergency response. We continue to bring new innovation to market, and as we grow our footprint, we want to be more thoughtful about when and how we engage our customers and the broader community. We are looking for candidates who are highly experimentation-driven and have experience with the latest tech stacks and modern GTM processes. We are more flexible on location, though NYC is preferred. If interested - here is what to do: 1. Check out job links in the first comment. 2. Apply.  3. DM me that you applied. 4. I’ll let the recruiter know to look out for you. If you know someone great who would fit either role - please forward. Thank you!

Most parents don’t know this: Schools in the US spend billions of dollars every year on safety technology - but rarely bring in public safety experts before signing the check. I’m a dad of three. I had no idea until I joined RapidSOS and began speaking with folks in schools and at 911 centers. Here’s what I learned: It’s never been easier to build new software. The number of school safety vendors has exploded. But too many don’t understand how school safety and emergency response really work. Even worse: in most communities, the people who know it best - local police and 911 - aren’t even asked for input when schools buy these systems. The tech gets installed. But it’s rarely integrated with 911 or other core safety systems. Sometimes, the 911 center isn’t even told about the new setup. So, when something does go wrong, the system can’t communicate with the people who actually respond to the call. 911 is completely in the dark. This isn’t just a small technical problem. It’s a big safety gap. Think about it:   Would you trust a hospital that never talks to doctors?   Or a fire system that never calls the fire department? That’s exactly what’s happening. And it’s not just in a few places - this is happening all across the country. As a parent, that scares me. We trust our kids’ safety to these systems. We spend tens or hundreds of thousands per year per school. But in a crisis, those systems might not even reach the people meant to help. This isn’t about blaming schools. They’re doing their best. The market is crowded, confusing, and budgets are always tight. But as parents, there’s a lot we can do: => Bring up safety tech at PTA meetings or school board sessions. => Ask if 911 or public safety agencies were part of the decision. => If not, ask that they be included.  => Public safety experts can spot the gaps most vendors can’t. ** Net-net => Make sure the tech your school picks integrates with public safety networks ** There are great vendors out there - ones who hire experts, build the right integrations, and get the details correct. The people in 911 know who they are. Let’s ensure that our schools are asking the right questions and talking to the right people before our kids and teachers' safety is at risk.

We just wrapped our 3rd virtual Innovation Day. I'm incredibly proud of the team and the results we achieved. I’ve seen just how many things go into making these events work. Great presenters, strong production, a reliable platform, and solid promotion - all matter. But here’s what stands out in every debrief and every success (or failure): The story is everything. You can have top talent and the latest tech, but if the script and flow aren’t tight, your event falls flat. Every great event we’ve run had one thing in common - a small group (2-3 folks) locked in, building the script and storyboard piece by piece. It’s the toughest, least glamorous work. Someone has to sit down with a blank doc and build, edit, and sometimes scrap everything until the story feels right. The hard truth: this can’t be done by committee. Everyone’s feedback is helpful, but someone has to drive. Our biggest gains happened when we let the right people lead and gave them the time to sweat the details. The results? Record attendance. Double the engagement time. People staying active right up until the last minute. So yes, tech and talent help. But get the story right, and everything else gets easier. What’s the one thing you wish you’d known before your first virtual event?