What I’ve learned over the last 20+ years is consistent - great people who are open-minded to new approaches and new technologies can go beyond what they thought imaginable with the right leadership and execution.  

Passionate about driving change, I started my career streamlining industrial operations with software and lean operating principles. That work opened the door to leading diverse development teams who built software that enhanced digital experiences. Software leadership created opportunities to lead global marketing for large software and services businesses.

What I enjoy most about marketing is the rapid rate of change that technology brings to the work. My experience & leadership in navigating this change includes:

Strategy & Execution – I build marketing plans aligned to the objectives of the business. Plans I know through experience can be resourced, measured, and executed successfully.

Brand & Positioning – I’ve built new brands and re-invigorated existing brands resulting in leadership in both market share and awareness. Balancing brand goals with market perception and developing a strategy to shift perception when necessary is critical.

Content-Lead Digital Marketing – I’ve executed multiple digital marketing strategies using SEO, social, email, marketing automation, and more. However, the key to digital is great content that leads the buyer to what you sell.

Product Marketing & Sales Support – I’ve built product marketing teams that align the business with a unified vision of the customer need, build great content which leads prospects through the buying journey and educate sales teams to support the journey.

Customer Engagement & Advocacy – in many companies, engaging the customer face-to-face is still required to close a sale and build advocacy. I’ve built programs that increased customer engagement and helped close multi-million dollar deals. 

When not working, I enjoy life outside Chicago with my patient wife and not-so-patient kids.

I’ve been thinking a lot about how much public safety teams are asked to work around fragmented and outdated systems, and how normal we’ve made that.

Calls answered out of jurisdiction.
Manual relays.
Repeated questions.
Lost minutes no one can afford.

Historically, attempts to fix this challenge have been expensive, time-consuming, and brittle to support.
 
We at RapidSOS - with guidance from our 911 community - are solving this long-overdue challenge by leveraging our Harmony AI to enable Real-Time Interoperability within RapidSOS - used today by ~5700 911 centers covering 99%+ of the US population.

This conversation highlights why Real-Time Interoperability matters: not as a feature, but as a system-level shift toward shared context, continuity, and resilience across agencies.

When communities can stay aligned in real time, even when calls don’t move cleanly, public safety teams can focus on decisions, not coordination.

Worth a watch.

taplio

Cassidy Shield's Linkedin Analytics

Cassidy Shield

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