Tomaselli Media

Tomaselli Media specializes in marketing and storytelling strategies for cannabis and purpose-driven companies that amplify their initiatives and foster meaningful connections with audiences that share their values. 

We transform purpose into performance, helping our clients prosper as they make a lasting positive impact on the world.

Founder + Creative Director

Ohio Cannabis Health & Business Summit

Communications Advisor

LKP Impact Consulting, LLC

Content Writer

Integrated Water Process

Communications Advisor 

Cannabis Business Times

Cannabis Conference, presented by the award-winning Cannabis Business Times media brand, is the leading educational provider for plant-touching businesses in the legal cannabis and hemp markets.  | www.cannabisconference.com

Conference Programming Director

Firelands Scientific

Director of Marketing & Communications

Cannabis Dispensary

Cannabis Dispensary is the industry’s first true B2B publication dedicated entirely to the retail segment of the legal cannabis market. Owned by GIE Media, Inc. 

Responsibilities include: 
• Steering editorial direction of print publication and website (month-to-month planning and developing yearly editorial calendar)
• Oversight of print production
• Content editing of freelance contributors and columnists 
• Copy editing print and digital content 
• Collaboration with art department to coordinate photo shoots, assist with design direction
• Oversight of social media presence (Facebook, Instagram, Twitter, LinkedIn)
• Collaboration with clients on advertorial print and digital projects 
• Contributing articles as needed
• Improving website's Search Engine Optimization (SEO)
• Utilizing Google Analytics metrics to boost web traffic
• Attending trade shows to network and broaden industry knowledge 
• Digital and in-person conference planning and execution, including: developing schedules and session topics, recruiting speakers, editing of marketing materials (print and digital/enewsletter), producing show guide and other responsibilities as needed.

Managing Editor

Cannabis Business Times is your go-to source for news and business intelligence in the legalized marijuana industry. We help cannabis cultivation businesses stay informed and succeed, and we work to advance the marketplace. Owned by GIE Media, Inc. 
***Named 2018 'Magazine of the Year' by the American Society of Business Publication Editors (ASBPE)

Responsibilities include: 
• Steering editorial direction of print publication and website (month-to-month planning and developing yearly editorial calendar)
• Oversight of print production
• Content editing of freelance contributors and columnists 
• Copy editing print and digital content 
• Collaboration with art department to coordinate photo shoots, assist with design direction
• Oversight of social media presence (Facebook, Instagram, Twitter, LinkedIn)
• Collaboration with clients on advertorial print and digital projects 
• Contributing articles as needed
• Improving website's Search Engine Optimization (SEO)
• Utilizing Google Analytics metrics to boost web traffic
• Attending trade shows to network and broaden industry knowledge 
• Digital and in-person conference planning and execution, including: developing schedules and session topics, recruiting speakers, editing of marketing materials (print and digital/enewsletter), producing show guide and other responsibilities as needed.

GIE Media, Inc.

Associate Editor

•	Conceptualizes and produces monthly editorial for Greenhouse Management and Produce Grower magazines, from print cover packages to web-exclusive blog content.  
•	Covers an array of horticultural topics, including ornamental greenhouse production, controlled environment agriculture and business management and marketing. 
•	Handles the daily upkeep of all social media accounts for the brands on Twitter, Facebook and Instagram. 
•	Aggregates and writes newsworthy articles for the brands’ websites and eNewsletters. 
•	Records video and podcasts both in-house and at trade show events across the country. 
•	Strengthens advertiser relationships through content marketing.  
•	Assists with writing and production of sister magazines when necessary, such as Garden Center magazine.

Assistant Editor

Self-employed

Freelance Writer

I help small- to mid-size cannabis and purpose-driven businesses achieve measurable results by:

🖋️ Building brands that stand out in competitive markets
🖋️ Attracting qualified leads with engaging content
🖋️ Driving conversions through targeted thought leadership

As an award-winning media and marketing professional with 7+ years in the cannabis industry, I’ve held roles such as:

✨ Managing Editor of a leading cannabis trade publication
✨ Conference Programming Director for one of the first national cannabis trade shows
✨ Marketing Director at a Level I medical cannabis company in Ohio

Today, as the founder of Tomaselli Media, I’ve helped 20+ companies boost their brand awareness, customer loyalty, and lead generation efforts. 

My focus is developing strategies that *align with my clients' values* and achieve ROI in this dynamic and highly regulated market.

If your business is ready to:

✅ Convert brand visibility into sales
✅ Build credibility and deeper audience connections
✅ Create a marketing strategy that drives results

But you’re:

→ Short on internal resources
→ Struggling to make organic marketing work for you
→ Unsure how to effectively connect to your audience

Let’s talk. Visit TomaselliMedia.com to book a discovery call and see how we can help you grow.

Extremely honored to be presenting the Ohio State Takeover at MJBizCon this year! 

As a lifelong Ohioan who has worked in the cannabis industry since before our medical and adult-use markets had even begun, this is personally a *huge* milestone. 

The Buckeye state continues to show promise as it closes in on its first $1B year. 

But if you're keeping up with the news, there's no shortage of challenges and changes happening in real time.

In other words, we've got a LOT to talk about! 

(And there'll be plenty of opportunity for networking, too.) 

Thank you to our esteemed speakers including: 

Lenny Berry of the Ohio Cannabis Health & Business Summit and Tom & Berry's

Samuel H. Porter, III of Ice Miller LLP

Fadi Boumitri of Ascension BioMedical and ROAM Dispensary 

Rick Bashkoff of Lit Alerts

If you'll be in Vegas, come join us at The Grow Hub (North Hall) on Thursday, December 4 at 2 p.m. PT. 

And if you still haven't purchased your pass yet, you can get 15% off with my code. I'll link it below. 

Thank you to MJBiz for giving Ohio some national spotlight! 

Cherlene Erauda Chris Olson Samantha V.

Cassie Tomaselli, MBA

MJBiz

Founder and CEO at Ohio Cannabis Health & Business Summit | OCHBS.COM

Partner at Ice Miller | 40 Under 40 | Regional Director, Ohio Commodores | Board Member, Ohio Problem Gaming Network of Ohio, and ProMusica Chamber Orchestra

Ice Miller LLP

Owner, BOUMITRI LAW LLC

CEO - Lit Alerts, Business Operator, Investor specializing in Cannabis

Lit Alerts

Marketing Manager Audience & Content at MJBiz, a division of Emerald X

Cannabis & Psychedelics Media | Grassroots Organizer | Peace Corps Volunteer (Botswana (15-17) | Writer

B2B Partnerships at MJBiz, a division of Emerald X | Strategic Partnerships | Ecosystem Growth & Revenue Impact ✨

Turning Cannabis Experts Into Thought Leaders | Content Strategy, PR, Ghostwriting | Founder, Tomaselli Media + The Green Room

Lenny Berry

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