Cassie Mabe's Linkedin Analytics

Currently leading eCommerce Acquisition & Retention Marketing at The Fresh Market, reporting directly to the CMO. Achieved double-digit eCommerce revenue growth in my first 18 months primarily driven by an increase in new digital users from our target millennial audience via shoppable video & live commerce. I have led e-commerce businesses for large, mid-size and start-up retail companies, reporting directly into executive management and managing teams of up to 5 direct reports. Prior to my broader e-commerce & marketing leadership roles I specialized in website merchandising, digital content strategy & digital marketing. My relevant skills include: E-COMMERCE - Shoppable Video & Live Commerce - Website Merchandising - Sales/Inventory Forecasting & Management - Pricing/Promotional Strategy - Digital Content Strategy & Development - A/B Testing/Personalization - Mobile Apps - Customer Ratings & Reviews/Q&A - Product Recommendations - Web Analytics & Reporting - P&L Management DIGITAL MARKETING - Shopper Marketing & Retail Media Networks (RMNs) - Performance Marketing (Paid Search, Paid Social, Prospecting/ Retargeting Display, SMS & Affiliates) - CRM/Email Marketing - SEO & Content Marketing - Social Media/Influencer Marketing - Loyalty Programs - Budget Management