Jackie Brown

Visit https://jackiebrown.works to learn more.

What we do:
→ Product design (mobile, desktop, web apps)
→ High-conversion websites (design and no-code development)
→ MVPs (launch in as little as 6-8 weeks)
→ Branding and identity

Industries we serve:
→ SaaS
→ Med & Health Tech
→ Food & Beverage

Unlimited tasks for a simple monthly fee. For more details, check our website.

Founder & Lead Designer

Freelancer

I have been primarily focused on the food and beverage industry, where I leveraged my expertise in branding, strategy, and packaging design to deliver exceptional results for my clients. While my core specialization lies in the food and beverage sector, I have also undertaken a few noteworthy projects in product design for industrial operations and automotive companies.

• Developed comprehensive branding, strategy, and packaging design solutions for food and beverage clients, elevating brand recognition and market position
• Successfully launched 6 food and beverage products into the market, securing placement in two major Portuguese supermarket chains
• Contributed to a +170% increase in sales for multiple clients by refining branding, visual identity, and packaging designs
• Increased average website conversion rate by +21% through strategic design and user experience optimization for various clients
• Improved funnel conversion rates by an average of +13%, resulting in higher lead generation and customer acquisition

Product Designer

Upshıft

• Created and managed the product roadmap, aligning it with company objectives
• Led team retrospectives, promoting continuous improvement and collaboration
• Defined and wrote feature requirements to address user needs and business goals
• Coordinated cross-functional teams to ensure successful feature development
• Monitored feature performance and iterated based on user feedback and analytics
• Led the integration of A/B testing and heatmaps to gather valuable user insights and inform design improvements

UX Product Manager (Contractor)

DTx  - Digital Transformation CoLAB

• Managed and prioritized product backlogs
• Facilitated sprint planning, reviews, retrospectives, and scrum events
• Engaged and managed stakeholders
• Developed task/user flows and organized roadmaps
• Guided design vision and oversaw concept development

UX Manager

• Conducted comprehensive user research to identify user needs and pain points
• Developed and implemented UX strategies to align with business goals
• Collaborated closely with developers, product managers, and other stakeholders to ensure seamless integration of design elements
• Continuously evaluated and iterated on designs based on user feedback and analytics
• Established and maintained UX/UI design guidelines and best practices
• Presented design solutions to stakeholders and advocated for user-centered design approaches

Senior UX Designer

PeekMed

• Redesigned desktop app and website
• Led design vision for a 3D orthopedic surgery planner web app
• Collaborated on refining product requirements and roadmap
• Crafted user-flow diagrams, wireframes, mockups, and responsive designs
• Designed visuals for stakeholders and marketing materials

UX Designer

• Monitored PeekMed's software, app, and website development for quality assurance
• Defined product requirements with documentation and user stories
• Conducted post-release verification after deployment
• Managed testing protocols and tracking systems
• Mentored QA analysts during testing phases and test case development
• Collaborated with development team for support and documentation
• Executed system, integration, and regression testing
• Identified and tracked software defects and inconsistencies

Software Quality Assurance Manager

Helping SaaS startups reduce their design costs by 75% | Co-Founder @ JBW

As an emotional visionary, I strive to revolutionize the way people experience products and organizations by crafting compelling, meaningful designs that resonate deeply with the end user.

Having studied Biomedical Engineering and tried multiple career paths from QA to Product Management in industries from HealthTech to Automotive, I was able to find my true calling.

So, I can now present myself as a designer dedicated to making design accessible to companies of any size. Currently, I lead Strategy and Design at Jackie Brown Works.

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