Finance, fintech, crypto conferences and events

Moderated over 100 expert panels, MC'ed dozens of events, including
• NASDAQ, Huobi group "The maturation of the crypto market" panel | New York, USA
• London Blockchain Week, Investor panel | London, UK
• Rise, Venture Stage MC | Hong Kong 
• SMC Capital, Future of the STO market panel at SMC event | New York, USA
• Crypto Finance Conference, Security token offerings – the new standard or is there still a place for utility tokens? panel | St. Moritz, Switzerland
• BlockShow, "Making every voice heard and using blockchain for the good" panel | Las Vegas, USA
• Crypto Finance Conference, Social impact of the technology can be used for a social purpose Keynote | Half Moon Bay, CA
• BlockShow, How blockchain takes AI to another level panel | Berlin, Germany 
• BlockShow, "How Blockchain Changed the Concept of Privacy & Where It Leads Us" panel | Berlin, Germany
• BlockShow, "Blockchain in the healthcare industry" panel | Singapore 

and many (many) more.

I have interviewed one of the most prominent figures in the financial industry, including Prime Minister for Finance for Malta, Edward Scicluna, CEO of Binance Changpeng Zhao, Nouriel Roubini, Jimmy Wales, Roger Ver,  Brian Kelly, Larry Sanger, John Mcafee, and many more

MC, Video host, Speaker, Moderator, Interviewer

The biggest Telegram mini-app

• Wrote, produced, voiced over videos for the biggest growing YouTube channel in the world.
• Managed X account: created a content strategy and grew the account, implemented and posted daily, engaged with and supported the community (13 million followers).
• Hosted spaces on X: researched the most topical themes&questions, engaged with partners, hosted the spaces (tens of thousands of listeners, shares&comments).  
• Supervised external communications/PR: created, produced, managed external PR requests, landed interviews, feature articles, news on Wired, AP News, Coindesk, Cointelegraph, The Block, Decrypt, and many more.
• Managed, created, produced product and UX/UI content.

Content, YouTube, Community, X and AMA Host

crypto.news

• Restructured the entire editorial workflow, created editorial guidelines, developed and implemented a new editorial strategy, launched a weekend and features desks, oversaw and participated in launching a newsletter.
• Hired, trained reporters and editors, helped reporters develop and produce stories, assisted in finding and developing sources, investigating and researching information and data, and breaking news.
• Reorganized the UX/UI content, category sections on the website, oversaw an addition of market data, partnered and launched the collaboration with an SEO agency, oversaw the creation of SEO department&content.
• Developed content and content-related products.
• Developed, implemented, assessed and improved the overall strategy and its implementation for the company's product, monetization, brand expansion, team management, community.
• Created, supervised, edited, published the company's newsletters.
• Managed the events and brand department: brand&marketing partnerships, hosted expert panels at global events.
• Managed and supervised the company's localized versions and teams.

Editorial Director & Chief Strategy Officer 

• Consulted fintech and crypto companies on content, brand, and growth.
• Created short-term and long-term strategies for content departments for all channels (blogs, social media)
• Collaborated with the product, growth and brand teams to develop and implement strategies, alterations, features.
• Hired, onboarded, trained staff.
• Assigned, copy edited, fact-checked, wrote, published stories and other content pieces.

Freelance Editor and Reporter

Benzinga

• Developed new content verticals (news, features, opinion, market analysis, educational & video content) Hired, trained, onboarded reporters, implemented an editorial calendar.
• Wrote stories, broke exclusive news, held interviews for feature articles and profiles. 
• Assigned, copy edited, fact-checked, published stories.
• Monitored traffic and engagement analytics to improve content performance (brought up over 3 new million readers).
• Produced and hosted the Benzinga Crypto Show (streamed live on all social media platforms).

Crypto Managing Editor, Video Host

Business Editor

• Supervised overnight news desk (full coverage of Asian, European markets, US markets).
• Hired, trained, onboarded staff.
• Assigned, copy edited, fact-checked, published stories (20-25 stories per shift). 
• Built and implemented the strategy for new types of content (features, follow-ups, Op-eds).

Managing Editor, Night News Desk

Currency.com

Currency.com is a world's first fully regulated tokenized security exchange. 

As Interim Editor in Chief my responsibilities included:

• Building a media platform for the exchange: strategy, product development, budget for the launch and the further expansion of the project, hiring 14 in-house employees, developing the hiring strategy and budget for further employment process
• Brand and PR strategy development and implementation (publication in major financial outlets, speaking engagements)
• Internal and external communications (developing the strategy of interaction with the teams and with the users)
• Developing and implementing events strategy, overseeing participation (booths, speaking engagements, online and offline branding) in Anon Blockchain Summit (Vienna, Austria), Paris Blockchain Summit (Paris, France), Malta Blockchain Summit (Malta), Money 20/20 (Amsterdam, the Netherlands), Fintech Junction (Tel Aviv, Israel)
• Developing and implementing social media content and strategy

Interim Editor in Chief (fixed term contract)

Cointelegraph

Cointelegraph is a world-leading digital currency and blockchain publication.

As a Chief Brand Officer my responsibilities included:

• Establishing relationships with governmental officials all across the globe - Washington officials, SEC Commission, Malta President, Prime Minister, Deputy Prime Minister, Ministry for Finance; Switzerland ministries, including city government officials in Zug, Singapore officials – communication, partnership development, video/interviews production
• Assisting in creating, developing and implementing the sales strategy (sponsorship packages, native advertising packages, partners advertising partnership)
• Managing events department and media partnerships (BlockShow, TechCrunch, Rise, Money 20/20, Beyond Blocks, Blockchain and Fintech Weeks across the globe)
• Managing design, production, and distribution of branded items (https://store.cointelegraph.com)
• Managing partnership for brand awareness growth (Berkeley University, Stanford University, Cornell University, Times Square Video Campaign, Crypto Finance Conference partnership, Delta Blockchain Summit partnership, etc.)
• Partnering with companies and bloggers to increase brand awareness
• Developing brand guidelines
• Monitoring adherence to brand guidelines
• Monitoring content and brand adherence for all Cointelegraph products
• Managing Cointelegraph offline magazine publishing and distribution
• Representing the brand at international events (panel moderations, talks, keynotes, interviews, etc) y

Chief Brand Officer

Cointelegraph.com is a leading media covering fintech, blockchain, digital currencies, decentralized applications and internet of finance. 

As an Assistant Editor-in-Chief my responsibilities include 

• Managing day-to-day operations of the editorial team
• Overseeing editorial teams of editors and writers, social media managers, infographic designers 
• Overseeing the entirety of the editorial coverage, including guides, deals, syndications, and social
• Developing a creative, collaborative, inspired, and high-performing editorial culture 
• Developing an operational plan for the editorial team, including budget setting, organizational structure, and processes
• Representing Cointelegraph in the media, to partners, and in public appearances
• Developing and implementing new content formats 
• Developing style guides and guidelines for the editorial team
• Hiring and retaining staff
• Preparing, hosting, editing, publishing interviews with top profile people in the industry
• Expanding experts and contacts base (through communication and events)
• Collaborating with other departments to improve communication and ensure aligned actions and growth

Deputy Editor In Chief

capital.com

Capital.com is a fintech company that develops trading software solutions and mobile applications. Its apps provide a platform for users to trade financial products from their smartphones as well as access to educational materials. 

As an Editor, my responsibilities included:
• Working with global content agencies 
• Creating and publishing engaging content
• Developing and implementing guidelines for content strategy
• Providing guidelines to authors for preparing and submitting manuscripts
• Reading content and correct for errors in spelling, punctuation, and grammar
• Rewriting copy to make it easier for people to understand
• Verifying facts, using all related sources
• Evaluating submissions from writers to decide what to publish
• Developing story and content ideas while being mindful of the audience
• Overseeing publication production, including artwork, layout, computer typesetting, and printing 
• Ensuring adherence to deadlines and budget requirements
• Maintaining a keen understanding of industry trends affecting clients and making appropriate recommendations regarding communication strategy surrounding them

Managing Editor, Product Marketing

United Nations

As an interpreter my responsibilities included

• Simultaneous interpreting for the United Nations Agency (CIS countries)
• Consecutive translation for the United Nations Agency (CIS countries)
• Written translation for the UN Refugee Agency (Minsk)
• Text editing

Simultaneous Interpreting, Consecutive and Written Translation Intern (MSLU)

Hey there! Appreciate you stopping by. I'm Catherine, an editorial director, journalist, head of content, podcast/video/events host with over 8 years of experience working for, writing for, and leading publications and companies like Benzinga, Cointelegraph, Beincrypto, Capital.com, Currency.com, and crypto.news. 

I've also hosted events and expert panels throughout the world on different topics ranging from stock market bubbles to defi liquidity problems to the issues of compliance for web3 companies. I've interviewed billionaires, entrepreneurs, and opinion leaders from CZ and Roger Ver to John McAfee, to the Finance Minister of Malta and Trump advisors.

email me: catherinerossmailbox@gmail.com

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