Catherine Freeland

SalesDux, Sales consultancy with focus on technical SaaS and services-based startups 

• Partnered with seed through Series B founders and CEOs across 15+ portfolio companies to scale from 0→1 and 1→10, building repeatable GTM motions from founder-led sales through predictable ARR growth. Advised on VC pitch positioning, go-to-market readiness, and institutional funding preparation, contributing to $15M+ in follow-on capital raises.
• Guided leadership teams through enterprise procurement cycles, securing six-figure multi-year deals that supported EBITDA-positive growth in notable Fortune 100-1000 organizations
• Generated $5.5M+ qualified pipeline in 90 days across clients, accelerating ARR growth and investor readiness.
• Advised founders on AI adoption and LLM-powered GTM enablement, helping companies position products in crowded markets and improve sales efficiency.
• Designed enablement frameworks that improved conversion by 30% and shortened sales cycles by 25%.
• Built a network of 200+ founder relationships across B2B SaaS, API platforms, OSS community and equity management verticals via industry events, conferences, and startup community forums.

Founder

Long-Term Stock Exchange 

• Reported directly to CEO; owned $5M ARR target and presented pipeline at board level.
• Surpassed quota (138.75% in 2023; 100% in early 2024) while expanding ARR through new logo acquisition and upsells.
• Built and led GTM organization of 12+ across Sales, Business Development, and Customer Success, with skip-level oversight of 3 managers and 9 ICs globally 
• Improved NRR by 15% through renewal and expansion strategy and reduced CAC 10%
• Collaborated with Product and Engineering teams on roadmap prioritization based on buyer feedback, influencing 3 major feature releases that accelerated sales cycles by 20%

Head of Global Sales, LTSE Equity (Cap Table Management Solution)

Nylas

• Managed Nylas' top 10% revenue accounts, partnering with Product and CS to translate client feedback into roadmap priorities that accelerated consumption-based adoption and drove 12.5% ARR increase in 6 months
• Expanded key accounts by 20% through strategic cross-sell and multi-departmental deployment across enterprise business lines.
• Improved NRR by 10% by aligning Sales and CS strategies on unified account expansion and retention initiatives

Director of Key Accounts (Communications API platform powering productivity and automation)

• Managed and developed 7 account executives and 2 managers across North America, quota range $750k-$1.5M
• Secured 83 new logos with 122% quota attainment on a $8.5MM ARR target; average deal size $125K.
• Implemented Deal Desk to strengthen deal discipline and forecast accuracy which contributed to a 25% improvement in pipeline accuracy.

US Director Commercial Accounts (Led 1→10 API driven commercial sales execution)

Senior Enterprise Sales

• Closed $1.25M ARR at 106% quota through enterprise consultative sales, notably Ceridian HCM
• Sold into regulated industries including healthcare and financial services, navigating SOC 2, HIPAA, and security compliance requirements during enterprise procurement.

Founding Enterprise Sales

Infobip

• Closed $1.5M ARR across enterprise new logos; ranked top North America enterprise producer.

NA Enterprise Sales (Global CPaaS provider serving enterprise communications and messaging needs.)

Ascendify (acquired by Randancy)

• Achieved 150% of quota selling SaaS hiring and talent management solutions, notably Cigna Healthcare $1.25M

Enterprise Account Executive 

Intuit

• Achieved 112% (Q4), 106% (Q3), and 101% (Q2) of quota.

Senior Area Sales Manager

• Led a team of 7 to consistent top 10% quota attainment companywide while exceeding individual sales targets.
• Intuit CEO Award recipient

Senior Regional Sales Manager

• Achieved 138% of quota FY 2013 
• Named Sales Leader of the Year 2013

Regional Sales Manager-Auto Division

• 124–189% of quota through strategic prospecting and webinar series development
• Intuit CEO award recipient 2012

Account Executive-Dental Division

Cisco Meraki

Senior Account Development Representative

Enterprise sales leader with 120% avg quota performance across technical B2B SaaS. I build and scale revenue organizations from 0→1 founding GTM motions to 1→10 predictable ARR growth. Front-line hunter and skip-level leader who closes six-figure Fortune 100-1000 deals while building high-performing teams. Currently advising 15+ seed through Series A startups on scalable GTM strategy.

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