Enhanced Compliance Inc.

Enhanced Compliance Inc. (ECRx) works with medical device, pharmaceutical and biotech clients around the world. We provide a range of flexible and comprehensive services to ensure our clients meet FDA and global compliance regulation requirements, along with ensuring quality, efficacy and safety in bringing to market innovative life-changing - even life-saving - advancements in the life sciences field. 

Services include Non-Compliance (Consent Decree and Warning Letter) Remediation, Regulatory Compliance, Program Management, Manufacturing, Research & Development, Validation and Technical Services.

Senior Marketing Manager

RevGenius

Member

ArisGlobal

*Laid off September 20, 2023*

Manage the entire lifecycle for leads, prospects and campaigns, including:
- Liaising across teams including Demand Generation, Product Marketing, and Sales to ensure successful execution marketing initiatives.
- Campaign performance data & analytics

Database Management
- Organize and fulfill data requests from the Marketing team
- Manage lead scoring, assignment, qualification, and conversion processes

Marketing Technology Management
- Proactively identify system efficiencies and enhancements that will further advance business goals
- Monitor system performance and perform related troubleshooting as needed
- Manage the relationships, contracts, and ROI of existing Marketing tools
- Train team members on how to use the technology and ensure adoption
- Follow trends on the latest marketing technologies and recommend tools that the organization should adopt

Analytics
- Collaborate with teams on analyzing and interpreting marketing campaign data 
- Search inside and outside of the box for insights that will lead to better business strategy and outcomes

Highlights of accomplishments in this role include:
•	Collaborated with demand generation and digital teams to review existing automations, allowing to optimize automation rules.
•	Achieved quality leads and enhanced lead scoring models through optimized marketing campaigns and targeted messaging.
•	Enhanced customer experience through data-driven insights, streamlined processes, and effective Pardot management.
•	Tracked and analyzed email marketing performance to enhance effectiveness and assess marketing strategies' ROI.

Marketing Operations Manager

- Strategic input, development and execution (A/B testing, Analyzing, and Reporting) of planned marketing emails 
- Creating and maintaining internal documentation and calendars to reflect our email campaigns 
- Supported product marketing in promoting software services within each domain by managing six campaigns per week
- Updated and streamlined Salesforce and Pardot databases, overseeing technical aspects and automation
- Maintained customer health and database integrity by pausing unnecessary automation and optimizing data management
- Steered technical aspects, such as design emails and create custom banners to enhance email communication
- Created and reviewed email campaign performance reports with internal stakeholders on a bi-weekly basis

Highlights of accomplishments in this role include:
•	Increased cross-functional communication across teams by orchestrating biweekly meetings to discuss email performance metrics, open and click-through rates, such as demand generation, customer and digital marketing, events, and design.
•	Raised customer engagement and customer retention while driving upsell opportunities, resulting in increased business renewals and higher CSAT scores.
•	Collaborated with cross-functional teams to create account-based marketing campaigns which generated over $190 million in revenue.
•	Shaped and executed audience segmentation strategies to improve email acquisition efforts.

Email Marketing Manager

Pomeroy

- Managed email campaign process including creating email templates, forms, lists, Salesforce campaigns, as well as building automation rules, completion actions, and lead scoring
- Produced high-quality leads and expanded customer base
- Conceptualized and defined lead generation strategies, planned marketing campaigns, and optimized lead conversion rates
- Cultivated and sustained working relationships with Sales Representatives to drive new business in both front and back-end operations

Highlights of accomplishments in this role include:
•	Created and delivered impactful email campaigns 3-4 times weekly, resulting in increased new business.
•	Saved $15K cost by negotiating favorable pricing and secured a one-year agreement during the Pardot renewal process by directing overall facets of Pardot and Salesforce databases.
•	Organized and attended meetings, managed account calls, coordinated email campaigns. Identified decision makers for targeted companies using Zoom info and effectively fulfilled both marketing and sales duties.

Senior Marketing Lead Generation Specialist

Forrester

- Signed and managed new accounts to attain company’s goals and objectives
- Nurtured enduring relationships with clients and customers to ensure maximum satisfaction and promote business growth

Highlights of accomplishments in this role include:
•	Generated $1.4M in revenue by opening 20 new and prospective accounts across 10 Southeastern states.
•	Negotiated a regional bank's licensing fee increase from $84K to $122K and extended contract from 12 to 17 months.
•	Built and maintained a critical partnership with a major media company, securing a long-term, $300K contract by securing a 5% contract expansion for over 100 employees in the InTelligence Center, despite corporate restructuring.

Account Manager

Sales Development Specialist

Account Executive

Account Development Manager

Showtime Networks Inc.

Point of Sale Manager

Deltacom

Senior Account Executive

NuVox

Senior Marketing Manager @ Enhanced Compliance, Inc. | Integrated Marketing | Marketing Strategy | Automation | Analytics | Boymom x3

Award-winning marketing and sales executive that creates innovative marketing strategies and implements effective campaigns that engage target audiences, drive brand awareness, and generate revenue growth. With over 10 years of marketing expertise and enterprise sales experience, I possess a deep understanding of the value of marketing and sales alignment to drive results. 

Specialties: Email Marketing, Lead Nurturing, Marketing Operations, Demand Generation, Lead Generation, Marketing Automation, Integrated Marketing, Lifecycle Marketing, Sales Enablement, CRM, Marketing Analytics, Sales, Account Management, Project Management, Contract Negotiation, ABM Marketing.

Tech Stack: Salesforce, Hubspot, ZoomInfo, LinkedIn Sales Navigator, Canva, Marketo, Pardot, Asana, Jira, Uberflip, Cleverstory, Drift

Taplio

Catherine Stilphen's Linkedin Analytics

Catherine Stilphen

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Catherine Stilphen's Linkedin Analytics

Catherine Stilphen

Want to drive more opportunities from LinkedIn?

Catherine Stilphen's Linkedin Analytics