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"I'll think about it" are the 5 most expensive words in business. No surprise: when potential clients say this to you, it's not that they're actually thinking about it. It's that your conversion systems failed to build a journey worth their trust and wallet share. >>> Too often founders in this situation fall prey to Instagram 'gurus', their marketing hacks and their lifestyle promises... Only to end up with a set tactics completely disconnected from their actual business reality. I've watched too many personal brand and agency founders struggle with this choice: 1️⃣ Either copy someone else's "proven" funnel (aka. one that worked for their audience, their model, their resources)... 2️⃣ Or make peace with their marketing systems leaving (their) money on the table. >>>>>> But there's a third option most overlook: 3️⃣ Optimizing conversion systems from YOUR business foundation up. When your marketing is grounded in your actual profit margins, a cohesive customer journey, and a realistic business model... you get results that actually stick. Connection that converts. Growth that's sustainable. Strategy that fits your reality. 🩶 Prospects need to experience a journey that makes sense for THEM. ☑️ Built on economics that make sense for YOU. This is why I lean on my 2 business degrees and 4+ years of copywriting experience to help personal brand and agency founders build conversion systems grounded in their business reality. 💯 Like the VA agency owner whose profit margins saw an increase after we optimized her offers and tech stack in one 90 minute call. 💯 Or the coach whose launch revenue we lifted to 214% by adjusting her launch vehicle, pricing and messaging strategy. 💯 Or branding & visibility expert Vivian McKenzie whose testimonial speaks for itself: " Cathy entered my world at a time where I was in the middle of a massive pivot in my business. She came in and just made it all make sense. She listened, advised and all of it just clicked. I'm so grateful for her support! I’ve invested thousands in coaches and containers and feel like it fell short because they couldn't understand my vision as deeply as she could. " Ready to join Vivian in turning... "I'll think about it" into... "When can we start"? Let's begin with a strategic consultation and see how much more is possible for your business.
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