Scott Caulfield

Green Hat

We’re an integrated marketing agency specialising in Business-to-Business. We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes.

We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’.

Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).

My remit within the agency is to help our clients leverage the rise of Revtech and data driven ABM. This in turn leads to an improved end to end customer experience and ultimately more profitable customer relationships. 

If you are thinking ABM and want to talk to an agency that has done this for themselves and helped many clients I would love to hear from you.

Head of Account Based Experience (ABM/ABX)

GoSnow

GoSnow is a platform business uniting the global winter sports industry through a digital experience layer and driving participation from a new and diverse cohort of consumers.  
 
We help mountain resorts and businesses that are part of the broader snowsports ecosystem by providing time critical and proximity based access to new high value markets.  
 
If you are a skier, snowboarder or just someone who loves adventure then the GoSnow platform will provide you access to an amazing selection of snow sports adventures at exceptional value while at the same time welcoming you into a tribe of like minded adventurous people.  

Purpose
Enriching lives by helping people experience the wonders of winter in a few simple clicks.   

Vision
To be the world’s most accessible snow sports online destination. 

Mantra
Life begins at the edge of your comfort zone!

Purpose before Profit
We run a business so it needs to be a successful and profitable one. However, we will not put profit before doing the right thing or the serf serving thing. Our success is not worth anything unless we can live by our purpose. 

Social Responsibility
We recognise how fortunate we are to experience the wonders of winter and snowsports on a regular basis. We also recognise that many people are less fortunate than us and have never had the opportunity to experience the freedom and exhilaration of skiing or snowboarding. 
 
To this end we are dedicated to working with the Chill Foundation through donating a percentage of sales on every dollar that goes through the GoSNow platform as well as donating our time and energy to the Chill Foundations wonderful cause.

Investor and Strategic Advisor 

Global Data Strategy, Ltd

Global Data Strategy is an international information management consulting company that specializes in the alignment of business drivers with data-centric technology. Our passion is data, and helping organizations enrich their business opportunities through data and information.

General Manager, Asia Pacific

Bang Australia

Bang was acquired by NEXTGEN on 30 June 2017.

In my role as Managing Director at Bang Australia, my primary focus is working with the amazing Bang team to help clients leverage the power of data and combining this with strategy and creative design to transform how they approached sales and marketing to improve real business results.

Given my passion for the effective and authentic use of data to engage customers and prospects in a credible and meaningful way, I spent 3 years at Bang building a data practice to help our clients turn data into actionable insights. In today's digital world, it is too easy to be loud and annoying, and I urge organisations to focus on quality over quantity!

In order for Bang to delight their own customers, the Bang team or ‘bangers’ as we were often referred to, enjoyed a dynamic and rewarding work environment which allowed them, the ‘bangers’, to be the best they possibly could be.

Managing Director

In the always-on digital world, people want to be able to connect and engage with you and your organisation at any time and on any device. They expect information and recommendations to be freely available online 24/7. Often, they’ve already developed an opinion of your business before you’ve had the chance to do or say anything to them directly.

At Bang we help organisations create relevant and memorable experiences that connect prospects with brands on an emotional and rational level.

Chief Operating Officer

NEXTGEN Group

NEXTGEN is a pioneering specialist aggregator and facilitator that brings innovative data centre technology, cloud solutions and services to market. With the next generation of IT service, we deliver “Distribution Reinvented”, helping channel partners push the boundaries of what’s possible. 

Our unique combination of specialist knowledge, innovative technology platforms and services enables our partners and vendors to stay relevant and remain ahead in this fast-changing IT environment.

Group CMO 

NEXTGEN is a pioneering IT facilitator bringing together established and emerging technologies to provide data centre and cloud-based solutions for our Channel Partners that push the boundaries of what’s possible – the next generation of IT service delivery.

Our unique combination of specialist knowledge, innovative technology platforms and services enables our partners and vendors to stay relevant and remain ahead in this fast changing IT environment.

General Manager, Digital and Marketing Services

Helpmarket

The way businesses market themselves has changed, if you are a tradie or small business you can't just run an advertisement in the local classifieds anymore.  Your clients and prospects expect you to be digitally savvy and on social media, and sites like Hipages, Airtasker and Oneflare as well as being available at any time through a website or application.  

We know it's not easy, and that's why we're providing you a simple platform to be everywhere you need to be. We can help you go digital!

Non Executive Director and Investor

CA Technologies

Manage CA's Data Management Customer Solutions Unit across ANZ. Over this period the ANZ Data Management business thrived and was recognised as the leading global Data management BU. 

Through this period I played a leading role in working with Australia's largest banks, telcos and government agencies in delivering and improving how they managed their data.

Business Unit Director, Data Management

Manage a large, culturally diverse team across  Asia with teams in Australia, New Zealand, Japan, China, South East Asia and India. The channel marketing team were responsible for all elements of CA technologies diverse product portfolio including channel and alliance marketing, partner programs and telemarketing across the region.

Vice President, APJ Channel Marketing

Responsible for all elements of marketing CA Technologies Data Management, Storage and Security product portfolios across ANZ.

Director, ANZ Field Marketing

Manage and own sales of CA’s Security (Threat Management) and Storage products in NSW. This included managing key channel partners and the overall channel ecosystem for solution sets, as well as end user engagement on large new opportunities and strategic renewals.

Channel Account Manager

Nasdaq

Consulting role responsible for working with investment banks, brokers and the finance sector to improve data management, disaster recovery and business continuity solutions. 

Role also included being the Asia Pacific domain area expert for the Basel II regulatory framework.

Senior Business Consultant - APJ

EARTHPORTFX LIMITED

(Earthport was acquired by Visa). As a founding director and major shareholder I was responsible for launching the Earthport business in Australia and New Zealand. This included the initial approach to the joint venture partner, Earthport Plc, and the subsequent contractual negotiations as well as the establishment of the joint venture entity. I also drafted the information memorandum and was intimately involved in rasing seed capital. My operational responsibilities in this role were to lead the sales and marketing efforts across Australia.

Director Sales and Marketing

Responsible for managing all elements of SCO's marketing and company press spokesperson.

Marketing Manager

The B2B sales and marketing landscape looks nothing like it did a few years back. Digital acceleration has completely changed the game. In fact, it’s now a different game. 

Customer expectations are sky-high, personalisation is a given, and highly curated journeys by micro-segments or target accounts are just the beginning. All this with fewer marketing dollars and an ever-increasing conflict between privacy and delivering a world-class customer experience. 

Businesses must think differently about how they engage target clients and the relevant buying parties. Sales, marketing, and customer success need to work as one team to effectively engage the right people in the correct accounts in a meaningful way. 

If you and your business are ready to think differently about B2B and leverage the latest technology and data, I would love to learn more about your business.

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